Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
B2B Intent Data Without Buying Intent Data: First-Party Signals That Work
Third-party intent platforms like Bombora and 6sense run tens of thousands to over $100K per year. Most of the signal they sell can be approximated from data you already have: pricing page visits, content engagement, and CRM activity, stacked together instead of relying on one source.
8 min read - strategy
Server-Side Tagging for Marketers: What It Is and When You Actually Need It
Server-side tagging moves tracking from the browser to your own server, bypassing ad blockers, improving data quality, and reducing privacy risk. Here is when it is worth the implementation complexity -- and when client-side tracking is still fine.
9 min read - strategy
Dark Social Measurement Guide: What B2B Marketers Are Missing
Dark social is the traffic that comes from links shared in private channels -- Slack, email, WhatsApp, Teams. It shows up as direct in GA4. For B2B brands, it is often the largest untracked source of high-intent traffic.
10 min read
