Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Ad Scheduling and Dayparting: Different Rules for B2B and Ecommerce
B2B Google Ads accounts generate 74.4% of leads Monday through Thursday at $186 CPL, versus 25.6% of leads on Friday through Sunday at $281 - 51% higher weekend cost per lead. Ecommerce shows the opposite pattern. Here is how to set schedules and bid adjustments for each.
8 min read - strategy
Salesforce Marketing Cloud Alternatives 2026: What B2B Teams Actually Switch To
SFMC starts at $3,000-5,000 per month for mid-market. Most B2B SaaS teams switching from it land on HubSpot Marketing Hub or Iterable. Here is how to choose -- and what the right infrastructure investment looks like at your stage.
9 min read
