Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Email Send Frequency and List Fatigue: How Often Is Too Often
Subscribers getting more than 5 emails a week unsubscribe at 0.58%, versus 0.07% for 1-2 emails a week - an 8x gap driven by frequency alone. The sweet spot for most B2B and B2C lists sits between 1-3 emails a week, with concrete thresholds for when to cut back.
8 min read - Analytics
Landing Page Conversion Rate Benchmarks by Channel (2026)
The same landing page converts differently depending on which channel sent the visitor. B2B data from Ruler Analytics shows direct traffic converting at 3.3% versus paid social at 0.9% - a 3.7x gap driven entirely by visitor intent, not page design.
9 min read
