Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
B2B Chatbot Lead Qualification: What to Measure Beyond Conversion Rate
Chatbots engage 15-25% of website visitors and capture leads from 10-15% of those engaged, versus 2-5% for a standard contact form - a 3-5x improvement in raw conversion. But conversion rate alone hides whether those leads are actually worth the sales team's time.
7 min read - Platform
Ad Scheduling and Dayparting: Different Rules for B2B and Ecommerce
B2B Google Ads accounts generate 74.4% of leads Monday through Thursday at $186 CPL, versus 25.6% of leads on Friday through Sunday at $281 - 51% higher weekend cost per lead. Ecommerce shows the opposite pattern. Here is how to set schedules and bid adjustments for each.
8 min read - Strategy
B2B Intent Data Without Buying Intent Data: First-Party Signals That Work
Third-party intent platforms like Bombora and 6sense run tens of thousands to over $100K per year. Most of the signal they sell can be approximated from data you already have: pricing page visits, content engagement, and CRM activity, stacked together instead of relying on one source.
8 min read - Analytics
Landing Page Conversion Rate Benchmarks by Channel (2026)
The same landing page converts differently depending on which channel sent the visitor. B2B data from Ruler Analytics shows direct traffic converting at 3.3% versus paid social at 0.9% - a 3.7x gap driven entirely by visitor intent, not page design.
9 min read
