Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- B2B SaaS
LinkedIn vs Meta Ads for B2B SaaS: Which Channel Produces Lower Subscriber CAC
LinkedIn shows higher CPL than Meta in almost every B2B SaaS account. That does not mean LinkedIn is more expensive - it means CPL is the wrong comparison metric. Cost per SQL and cost per closed deal are the only numbers that matter, and the channel rankings often reverse when you measure downstream.
7 min read - eCommerce
How to Build a Creative Refresh Calendar for DTC Meta Ads
Creative fatigue is the leading cause of ROAS decline in mature Meta Ads accounts. A creative refresh calendar - a scheduled system for introducing new variants before fatigue hits - is the difference between consistent 3-4× ROAS and a quarterly collapse that takes six weeks to recover from.
7 min read
