Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- B2B SaaS
GA4 vs HubSpot Conversion Numbers Never Match - Here Is Why
Every B2B SaaS marketing team faces the same meeting: GA4 shows 120 demo requests this month, HubSpot shows 89. The gap is not a bug - it is a structural difference in how each system defines and counts conversions.
6 min read - FinTech
Meta CAPI + GA4 Consent Mode for EU FinTech: The Compliant Measurement Stack
EU FinTech marketing teams need to measure paid acquisition accurately while complying with GDPR, avoiding third-party pixel risks, and handling the iOS consent gap. The correct stack is Meta Conversions API (server-side) + GA4 Consent Mode v2 + a compliant CMP. Here is how to set it up.
8 min read - EdTech
How to Attribute Enrollments Across a 12-Week EdTech Marketing Funnel
Standard 7-day and 30-day attribution windows were built for eCommerce, not EdTech. When a student researches a program for 8 weeks before applying, last-click attribution misses 90% of the conversion journey. First-party attribution using UTM capture at first visit, matched to enrollment records, is the only accurate method.
7 min read
