Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
GA4 Marketing Analytics: Connect Google Analytics 4 to Your Marketing Dashboard
The Prooflytics GA4 integration pulls sessions, conversions, and channel data into your daily briefing alongside Meta Ads and Google Ads - so cross-channel attribution reconciliation happens automatically, not manually.
8 min read - Platform
Meta Ads Marketing Analytics: Data, Creative Scoring, and Setup Guide
The Prooflytics Meta Ads integration pulls daily ad metrics, creative lifecycle scores, and attribution data into a single dashboard - and flags what to pause, scale, or duplicate before your CPL compounds.
8 min read - eCommerce
Why ROAS Is Misleading for DTC Brands - and What MER Actually Shows
Per-platform ROAS is a useful optimisation signal, but it lies about your business profitability. Marketing Efficiency Ratio (MER) is the metric DTC brands use to cut through attribution noise and see the real return on total marketing spend.
7 min read
