Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Klaviyo Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
The Prooflytics Klaviyo integration puts email campaign and flow revenue in the same daily briefing as your paid channel spend - so you see full customer economics, not email and ads in separate dashboards.
7 min read - eCommerce
Why ROAS Is Misleading for DTC Brands - and What MER Actually Shows
Per-platform ROAS is a useful optimisation signal, but it lies about your business profitability. Marketing Efficiency Ratio (MER) is the metric DTC brands use to cut through attribution noise and see the real return on total marketing spend.
7 min read
