Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
GA4 Marketing Analytics: Connect Google Analytics 4 to Your Marketing Dashboard
The Prooflytics GA4 integration pulls sessions, conversions, and channel data into your daily briefing alongside Meta Ads and Google Ads - so cross-channel attribution reconciliation happens automatically, not manually.
8 min read - Platform
Meta Ads Marketing Analytics: Data, Creative Scoring, and Setup Guide
The Prooflytics Meta Ads integration pulls daily ad metrics, creative lifecycle scores, and attribution data into a single dashboard - and flags what to pause, scale, or duplicate before your CPL compounds.
8 min read - eCommerce
Why ROAS Is Misleading for DTC Brands - and What MER Actually Shows
Per-platform ROAS is a useful optimisation signal, but it lies about your business profitability. Marketing Efficiency Ratio (MER) is the metric DTC brands use to cut through attribution noise and see the real return on total marketing spend.
7 min read - B2B SaaS
How to Calculate Blended CAC Across Paid Channels for B2B SaaS
Per-channel CAC (Meta CAC, LinkedIn CAC, Google CAC) is unreliable because each platform attributes the same conversion differently. Blended CAC - total marketing spend divided by new customers from your CRM - is the only attribution-free efficiency measure for B2B SaaS marketing teams.
6 min read - B2B SaaS
GA4 vs HubSpot Conversion Numbers Never Match - Here Is Why
Every B2B SaaS marketing team faces the same meeting: GA4 shows 120 demo requests this month, HubSpot shows 89. The gap is not a bug - it is a structural difference in how each system defines and counts conversions.
6 min read
