Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
Annual Marketing Plan Template (2026): 8 Sections That Get Approved
An annual marketing plan needs eight sections: executive summary, situation analysis, goals, audience, strategy, channel tactics, budget, measurement. Copy-ready structure following the SOSTAC framework with budget allocation and quarterly milestones.
11 min read - Strategy
Marketing Measurement Framework for CMOs: Making Your Numbers Board-Defensible
73% of companies fund campaigns without a scorecard tying spend to business goals - making most marketing budgets structurally indefensible. Here is the four-layer framework CMOs use to make measurement board-ready.
10 min read - Strategy
Marketing Budget Allocation: How Market Leaders Distribute Spend Differently
Market leaders invest 16% of marketing budget on infrastructure vs 10% for laggards - a 60% gap. Research-backed framework for allocating spend across sales stimulation, retention, branding, and marketing technology.
8 min read - Strategy
Marketing AI Agent: How It Learns From Your Data (Not Everyone Else's)
Generic AI marketing tools answer from training data. A marketing AI agent answers from your data - your HADI outcomes, your competitor findings, your confirmed rules. Here is how the difference works in practice.
10 min read - Strategy
How to Write a Monthly Strategic Marketing Report for Leadership
A monthly strategic marketing report is not a longer version of your weekly update - it's a different document for a different decision. This guide covers the structure, narrative sections, and AI-assisted workflow that turns a month of data into a forward-looking brief your leadership will actually read.
11 min read - Strategy
How to Track Competitor Ads Automatically: Meta, Google, and TikTok
Performance agencies that track competitor ads automatically spot new creative angles, scaling signals, and killed campaigns weeks before manual reviews catch them. Here is the full workflow - from Meta Ad Library to hypothesis generation.
10 min read - Strategy
The HADI Hypothesis Board: A Framework for Structured Marketing Experiments
Random A/B tests produce one-off results that die with the campaign. The HADI framework - Hypothesis, Action, Data, Insight - turns every experiment into documented knowledge. A hypothesis board makes that knowledge visible, searchable, and reusable. Here is how it works.
12 min read - Strategy
Student Lifetime Value by Acquisition Channel: The EdTech Metric That Changes Budget Allocation
Cost per enrollment tells you what a student costs to acquire. Student LTV by acquisition channel tells you whether that cost is worth it - and most EdTech marketers have never run the calculation.
11 min read 
StrategyHow to Run HADI Hypothesis Testing for Client Campaigns: A Performance Agency Guide
Most agencies run ad hoc tests with no structured outcome tracking. The HADI framework - Hypothesis, Action, Data, Insights - gives account managers an operational system for running experiments across multiple client accounts simultaneously, building a knowledge base that compounds over time.
12 min read
