Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Clay Marketing Analytics: Lead Enrichment Data in Your Daily Briefing
Connect Clay to Prooflytics and see enrichment coverage rates, email validity, and outbound campaign performance by ICP segment - so your lead enrichment investment is evaluated by the outreach outcomes it produces, not just the data fields it fills.
10 min read - Platform
Mollie Marketing Analytics: European Payment Data in Your Daily Briefing
Connect Mollie to Prooflytics and see checkout conversion rates, revenue, refund rates, and payment method distribution broken down by acquisition channel - so European e-commerce marketing campaigns are evaluated by what buyers actually pay, not just what they click.
9 min read - Platform
Copper CRM Marketing Analytics: Google Workspace Pipeline Data in Your Briefing
Connect Copper CRM to Prooflytics and see win rates, deal velocity, and pipeline metrics by acquisition channel - built for teams that work in Gmail and want CRM attribution without leaving Google Workspace.
9 min read - Platform
Aircall Marketing Analytics: Call Center Data in Your Daily Briefing
Connect Aircall to Prooflytics and see call volume, connect rates, and call outcome data broken down by campaign phone number - so your cloud call center becomes an acquisition attribution signal alongside form submissions and ad platform data.
10 min read - Platform
Freshsales Marketing Analytics: CRM Pipeline Data in Your Daily Briefing
Connect Freshsales to Prooflytics and see win rates, deal velocity, and pipeline metrics broken down by acquisition channel - so marketing campaigns are evaluated by the revenue quality they deliver, not just the leads they generate.
10 min read - Platform
Beehiiv Marketing Analytics: Newsletter Subscriber Data in Your Daily Briefing
Connect Beehiiv to Prooflytics and see open rates, click rates, and subscriber acquisition broken down by marketing channel - so campaigns are evaluated by the newsletter engagement quality they deliver, not just the subscriber count they add.
9 min read - Platform
Lemlist Marketing Analytics: Cold Outreach Attribution in Your Daily Briefing
Connect Lemlist to Prooflytics and see reply rates, meeting booking rates, and sequence performance broken down by acquisition channel - so marketing campaigns are evaluated by how well their leads respond to cold outreach, not just how cheaply they were acquired.
9 min read - Platform
Close CRM Marketing Analytics: Pipeline and Revenue Data in Your Daily Briefing
Connect Close CRM to Prooflytics and see MQL-to-close conversion rates, deal value, and revenue by acquisition channel - so marketing campaigns are optimized for closed-won revenue, not just cheapest cost per lead.
9 min read - Platform
Microsoft Clarity Marketing Analytics: Free Heatmaps and Session Data in Your Briefing
Connect Microsoft Clarity to Prooflytics and see heatmap engagement, rage click rates, and session drop-off data by acquisition channel - entirely free, with no recording caps or session limits, so every paid campaign gets post-click behavioral coverage.
9 min read - Platform
FullStory Marketing Analytics: Session Replay and Digital Experience Data in Your Briefing
Connect FullStory to Prooflytics and see rage click rates, funnel drop-off, and session engagement depth by acquisition channel - using 100% session capture rather than sampled recordings, so frustration signals from every visitor in your paid campaigns are visible.
9 min read - Platform
Gong Marketing Analytics: Revenue Intelligence and Campaign Attribution in Your Briefing
Connect Gong to Prooflytics and see call engagement rates, deal risk signals, and competitor mention frequency broken down by acquisition channel - so you know not just which campaigns generate meetings, but which generate meetings that actually advance through the sales funnel.
9 min read - Platform
CallRail Marketing Analytics: Call Tracking and Attribution in Your Daily Briefing
Connect CallRail to Prooflytics and see inbound call volume, keyword-level attribution, and missed call rates by acquisition channel - so campaigns that drive phone leads get full credit alongside form-fill conversions.
9 min read - Platform
Hotjar Marketing Analytics: Session Replay, Heatmaps, and Landing Page Data in Your Briefing
Connect Hotjar to Prooflytics and see heatmap engagement, session drop-off rates, and survey responses by acquisition channel - so you can see not just where paid traffic lands but what those visitors actually do on the page.
8 min read - Platform
Salesloft Marketing Analytics: Revenue Orchestration, Conversation Intelligence, and Pipeline Data
Connect Salesloft to Prooflytics and see cadence performance, conversation intelligence signals, and pipeline influence data alongside your paid acquisition spend - closing the loop between marketing messaging and sales call outcomes.
7 min read - Platform
Outreach Marketing Analytics: Sales Sequence Activity, Reply Rates, and Pipeline Data
Connect Outreach to Prooflytics and see sequence reply rates, meetings booked, and pipeline created alongside your paid acquisition spend - so marketing can see which campaigns make outbound sequences more effective.
7 min read - Platform
Pendo Marketing Analytics: Feature Adoption, NPS, and Engagement Data in Your Briefing
Connect Pendo to Prooflytics and see feature adoption rates, Product Engagement Scores, and NPS sentiment alongside your paid acquisition spend - so you can optimize for users who stick, not just users who sign up.
8 min read - Platform
Heap Marketing Analytics: Product Usage, Activation, and Funnel Data in Your Daily Briefing
Connect Heap to Prooflytics and see activation rates, funnel conversion, and Time to Value by acquisition channel - so you can optimize paid spend for users who actually activate, not just users who sign up.
8 min read - Platform
Attio Marketing Analytics: CRM Pipeline, MQL Conversion, and Revenue Data in Your Briefing
Connect Attio to Prooflytics and see deal stage velocity, MQL-to-SQL conversion rates, and closed-won revenue by acquisition channel - in one daily briefing alongside your ad spend.
8 min read - Platform
Yotpo Marketing Analytics: Reviews, Loyalty, and SMS Data in Your Marketing Briefing
Connect Yotpo to Prooflytics and see how review velocity, loyalty redemption rates, and SMS-attributed revenue correlate with your paid acquisition cohorts - in one daily briefing.
7 min read - Platform
Recharge Marketing Analytics: Subscription Revenue, Churn, and LTV in Your Daily Briefing
Connect Recharge to Prooflytics and see subscription MRR, cohort churn, and customer LTV alongside your paid acquisition spend - no CSV exports or manual weekly reconciliation required.
7 min read
