Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Meta Conversions API Setup Guide 2026: One-Click CAPI for Web
Meta's one-click Conversions API setup eliminates the developer work previously required for server-side tracking. Here is what CAPI does, why Pixel-only accounts are losing iOS conversion signal, and how to enable it in under 5 minutes.
7 min read - Platform
Meta Ads Value Rules: Conditional Bidding for High-LTV Audiences
Meta Value Rules let you apply bid multipliers to specific custom audience segments within a single campaign. Bid higher on high-LTV customers, lower on low-intent lookalikes — without creating duplicate ad sets that fragment your data.
8 min read - Platform
MailerLite Marketing Analytics: Email Performance and Campaign Data in Your Daily Briefing
Connect MailerLite to Prooflytics and see campaign performance, subscriber growth by acquisition channel, and e-commerce email revenue in your daily briefing - beyond MailerLite's own reports.
7 min read - Platform
ConvertKit (Kit) Marketing Analytics: Subscriber and Revenue Data in Your Daily Briefing
Connect ConvertKit (Kit) to Prooflytics and see subscriber growth by acquisition channel, sequence completion rates, and commerce revenue alongside your paid media spend - not just opens and clicks.
7 min read - Platform
Drip Marketing Analytics: Email Revenue and Workflow Data in Your Daily Briefing
Connect Drip to Prooflytics and see revenue per workflow, cart abandonment recovery rates, and subscriber acquisition by marketing channel - not just open rates.
7 min read - Platform
ChatGPT Ads for Performance Marketers: Channel Reality Check (2026)
ChatGPT Ads launched self-serve in May 2026 with $3-5 CPC and no minimum spend. Here is what the attribution data actually shows and how to evaluate the channel before committing budget.
8 min read - Platform
Why Smart Bidding Does Not Save Bad Google Ads Campaigns
Smart Bidding optimizes against the conversion signal you give it. Bad conversion tracking, weak creative, and misconfigured audiences produce a bidding algorithm that efficiently spends budget on the wrong outcomes. Why teams blame the algorithm instead of the inputs, and the audit that fixes the root cause.
10 min read - Platform
Clay Marketing Analytics: Lead Enrichment Data in Your Daily Briefing
Connect Clay to Prooflytics and see enrichment coverage rates, email validity, and outbound campaign performance by ICP segment - so your lead enrichment investment is evaluated by the outreach outcomes it produces, not just the data fields it fills.
10 min read - Platform
Mollie Marketing Analytics: European Payment Data in Your Daily Briefing
Connect Mollie to Prooflytics and see checkout conversion rates, revenue, refund rates, and payment method distribution broken down by acquisition channel - so European e-commerce marketing campaigns are evaluated by what buyers actually pay, not just what they click.
9 min read - Platform
Copper CRM Marketing Analytics: Google Workspace Pipeline Data in Your Briefing
Connect Copper CRM to Prooflytics and see win rates, deal velocity, and pipeline metrics by acquisition channel - built for teams that work in Gmail and want CRM attribution without leaving Google Workspace.
9 min read - Platform
Aircall Marketing Analytics: Call Center Data in Your Daily Briefing
Connect Aircall to Prooflytics and see call volume, connect rates, and call outcome data broken down by campaign phone number - so your cloud call center becomes an acquisition attribution signal alongside form submissions and ad platform data.
10 min read - Platform
Freshsales Marketing Analytics: CRM Pipeline Data in Your Daily Briefing
Connect Freshsales to Prooflytics and see win rates, deal velocity, and pipeline metrics broken down by acquisition channel - so marketing campaigns are evaluated by the revenue quality they deliver, not just the leads they generate.
10 min read - Platform
Beehiiv Marketing Analytics: Newsletter Subscriber Data in Your Daily Briefing
Connect Beehiiv to Prooflytics and see open rates, click rates, and subscriber acquisition broken down by marketing channel - so campaigns are evaluated by the newsletter engagement quality they deliver, not just the subscriber count they add.
9 min read - Platform
Lemlist Marketing Analytics: Cold Outreach Attribution in Your Daily Briefing
Connect Lemlist to Prooflytics and see reply rates, meeting booking rates, and sequence performance broken down by acquisition channel - so marketing campaigns are evaluated by how well their leads respond to cold outreach, not just how cheaply they were acquired.
9 min read - Platform
Close CRM Marketing Analytics: Pipeline and Revenue Data in Your Daily Briefing
Connect Close CRM to Prooflytics and see MQL-to-close conversion rates, deal value, and revenue by acquisition channel - so marketing campaigns are optimized for closed-won revenue, not just cheapest cost per lead.
9 min read - Platform
Microsoft Clarity Marketing Analytics: Free Heatmaps and Session Data in Your Briefing
Connect Microsoft Clarity to Prooflytics and see heatmap engagement, rage click rates, and session drop-off data by acquisition channel - entirely free, with no recording caps or session limits, so every paid campaign gets post-click behavioral coverage.
9 min read - Platform
FullStory Marketing Analytics: Session Replay and Digital Experience Data in Your Briefing
Connect FullStory to Prooflytics and see rage click rates, funnel drop-off, and session engagement depth by acquisition channel - using 100% session capture rather than sampled recordings, so frustration signals from every visitor in your paid campaigns are visible.
9 min read - Platform
Gong Marketing Analytics: Revenue Intelligence and Campaign Attribution in Your Briefing
Connect Gong to Prooflytics and see call engagement rates, deal risk signals, and competitor mention frequency broken down by acquisition channel - so you know not just which campaigns generate meetings, but which generate meetings that actually advance through the sales funnel.
9 min read - Platform
CallRail Marketing Analytics: Call Tracking and Attribution in Your Daily Briefing
Connect CallRail to Prooflytics and see inbound call volume, keyword-level attribution, and missed call rates by acquisition channel - so campaigns that drive phone leads get full credit alongside form-fill conversions.
9 min read - Platform
Hotjar Marketing Analytics: Session Replay, Heatmaps, and Landing Page Data in Your Briefing
Connect Hotjar to Prooflytics and see heatmap engagement, session drop-off rates, and survey responses by acquisition channel - so you can see not just where paid traffic lands but what those visitors actually do on the page.
8 min read
