Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Consumer Apps
D7 and D30 Retention Benchmarks by App Category
D7 retention - the percentage of users who return on day 7 - is the single strongest predictor of whether a user will become a long-term subscriber. Industry benchmarks vary significantly by category: subscription apps average 25-40% D7, while gaming runs 15-25%. Understanding where your product sits determines how hard subscriber CAC is working against you.
6 min read - Consumer Apps
How to Reduce Subscription Churn in the First 30 Days
Over 60% of subscription cancellations happen within the first 30 days of a trial. The cause is almost never price - it is a failure to deliver a clear value moment before the billing date. Here is the intervention stack that reduces early-stage churn: onboarding redesign, email cadence, and in-app triggers.
7 min read - Consumer Apps
Trial-to-Paid Conversion Rate by Acquisition Channel: What the Data Shows
Not all installs are equal. A user acquired via Apple Search Ads typically converts to paid at 2-3× the rate of a Meta interest-targeted user - even at a higher CPI. Understanding trial-to-paid rates by channel is the key to efficient subscriber CAC.
6 min read
