Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- B2B SaaS
How to Calculate Blended CAC Across Paid Channels for B2B SaaS
Per-channel CAC (Meta CAC, LinkedIn CAC, Google CAC) is unreliable because each platform attributes the same conversion differently. Blended CAC - total marketing spend divided by new customers from your CRM - is the only attribution-free efficiency measure for B2B SaaS marketing teams.
6 min read - B2B SaaS
GA4 vs HubSpot Conversion Numbers Never Match - Here Is Why
Every B2B SaaS marketing team faces the same meeting: GA4 shows 120 demo requests this month, HubSpot shows 89. The gap is not a bug - it is a structural difference in how each system defines and counts conversions.
6 min read - B2B SaaS
LinkedIn vs Meta Ads for B2B SaaS: Which Channel Produces Lower Subscriber CAC
LinkedIn shows higher CPL than Meta in almost every B2B SaaS account. That does not mean LinkedIn is more expensive - it means CPL is the wrong comparison metric. Cost per SQL and cost per closed deal are the only numbers that matter, and the channel rankings often reverse when you measure downstream.
7 min read
