Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Video Advertising Analytics: Cross-Platform Benchmarks for TikTok, YouTube, Meta, and Snapchat
Video advertising benchmarks 2026: TikTok VCR avg 25-35%, YouTube TrueView 30-35%, Meta Reels 15-25%, Snapchat 20-30%. Hook rate, CPV, CTR comparison table and which metric to optimise by campaign goal.
9 min read - Analytics
Cost Per Lead Benchmarks by Industry and Channel 2026
CPL averages $198 across industries but varies 10x by category. B2B SaaS $55-150, financial services $160-300, education $30-100. LinkedIn vs Meta vs Google CPL comparison and how to track cost per qualified lead in Prooflytics.
8 min read - Analytics
Email Marketing Analytics Benchmarks 2026: Open Rates, CTR, and Revenue
Email marketing benchmarks 2026: CTR avg 2.3%, flow RPE 3-5x higher than broadcast, open rates unreliable post-Apple MPP. Industry breakdown and how to track email alongside paid channels in Prooflytics.
8 min read - Analytics
Best WhatConverts Alternatives for In-House Marketing Teams (2026)
WhatConverts tracks leads and calls but stops at "what happened." These 5 alternatives explain why metrics changed and what to do next.
9 min read - Analytics
Free Supermetrics Alternative: What You Actually Get for $0
Most free Supermetrics alternatives move data but leave you doing all the analysis. Here is what each free tier actually includes - and what costs you more in the long run.
9 min read - Analytics
5 Best DashThis Alternatives for In-House Marketing Teams (2026)
DashThis shows what happened. These 5 alternatives explain why - and what to do next. Ranked for in-house marketers who need intelligence, not just dashboards.
8 min read - Analytics
Why Did My CPL Increase? 5 Causes GA4 Will Never Show You
CPL spikes have five systemic causes that no single dashboard surfaces automatically. Here is how to diagnose each one and fix it.
12 min read - Analytics
AI Marketing Analytics Explained: The Layer Above Dashboards
AI marketing analytics uses artificial intelligence to diagnose why your metrics changed - not just display what they are. Here is how it works and who needs it.
9 min read - Analytics
Best Adverity Alternatives for In-House Marketing Teams in 2026
Adverity is built for enterprise data teams with $30k+ budgets. These 7 alternatives give in-house marketers answers without a data engineer.
10 min read - Analytics
Looking for a Funnel.io Alternative? Here Is What Marketing Teams Choose Instead
Funnel.io moves data but does not explain it. Here are the alternatives in-house marketing teams actually switch to - with pricing, features, and a comparison table.
8 min read - Analytics
Power BI for Marketing Analytics: What It Can't Do and When to Move On
Power BI can build charts and refresh datasets. It cannot explain a CPL spike, flag which ad to pause, or tell you what changed across five channels simultaneously. Here's where in-house marketing teams hit the wall and what to do instead.
9 min read - Analytics
End-to-End Marketing Analytics: Connecting Ad Spend to Revenue
End-to-end marketing analytics closes the loop between your paid channels and actual revenue events in your CRM or payment processor. This guide explains the full-funnel stack, why most B2B SaaS teams are still stuck at the reporting layer, and how to move to the intelligence layer where decisions happen.
10 min read - Analytics
MCP for Marketing Analytics: Connect Claude, ChatGPT, and Cursor to Your Campaign Data
Model Context Protocol (MCP) lets AI assistants like Claude, ChatGPT, and Cursor query your live marketing data - ad spend, ROAS, pipeline - without copy-pasting dashboards. This guide covers what MCP is, how the Prooflytics MCP server works, and how to set it up in under 10 minutes.
10 min read - Analytics
Account Activation Rate: The Fintech Metric Beyond Cost Per Account Open
Cost per account open looks healthy until you discover half those accounts never make a first transaction. Account activation rate - the share of opened accounts that reach a defined activated state - is what separates channel quality from vanity acquisition numbers.
12 min read - Analytics
Cost per Enrolled Student Benchmarks 2026: What EdTech Marketers Should Target by Program Type
Cost per enrolled student varies from under $50 for free-course funnels to over $5,000 for degree programs. This guide gives verified CPE ranges by program type and the margin-based formula for setting your own defensible target.
10 min read - Analytics
Contribution Margin ROAS (cmROAS) for DTC Brands: Why Blended ROAS Misleads
Standard ROAS divides revenue by ad spend -- but revenue includes your COGS, returns, and fulfillment costs. Contribution margin ROAS (cmROAS) divides actual margin by ad spend, revealing whether your ads are generating profit or just revenue.
10 min read
