Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Looking for a Funnel.io Alternative? Here Is What Marketing Teams Choose Instead
Funnel.io moves data but does not explain it. Here are the alternatives in-house marketing teams actually switch to - with pricing, features, and a comparison table.
8 min read - Analytics
Power BI for Marketing Analytics: What It Can't Do and When to Move On
Power BI can build charts and refresh datasets. It cannot explain a CPL spike, flag which ad to pause, or tell you what changed across five channels simultaneously. Here's where in-house marketing teams hit the wall and what to do instead.
9 min read - Analytics
Best AgencyAnalytics Alternatives in 2026: Intelligence Platforms vs. Client Reporting Tools
Not all AgencyAnalytics alternatives solve the same problem. This guide splits the market into client reporting template tools and marketing intelligence platforms - and shows which agencies need which.
10 min read - Analytics
5 Adverity Alternatives That Explain Your Data, Not Just Move It
Adverity is built for enterprise data teams with $30k+ budgets. Here are 5 alternatives for in-house marketers who need answers, not data pipelines.
10 min read - Analytics
End-to-End Marketing Analytics: Connecting Ad Spend to Revenue
End-to-end marketing analytics closes the loop between your paid channels and actual revenue events in your CRM or payment processor. This guide explains the full-funnel stack, why most B2B SaaS teams are still stuck at the reporting layer, and how to move to the intelligence layer where decisions happen.
10 min read - Analytics
MCP for Marketing Analytics: Connect Claude, ChatGPT, and Cursor to Your Campaign Data
Model Context Protocol (MCP) lets AI assistants like Claude, ChatGPT, and Cursor query your live marketing data - ad spend, ROAS, pipeline - without copy-pasting dashboards. This guide covers what MCP is, how the Prooflytics MCP server works, and how to set it up in under 10 minutes.
10 min read - Analytics
Account Activation Rate: The Fintech Metric Beyond Cost Per Account Open
Cost per account open looks healthy until you discover half those accounts never make a first transaction. Account activation rate - the share of opened accounts that reach a defined activated state - is what separates channel quality from vanity acquisition numbers.
12 min read - Analytics
Cost per Enrolled Student Benchmarks 2026: What EdTech Marketers Should Target by Program Type
Cost per enrolled student varies from under $50 for free-course funnels to over $5,000 for degree programs. This guide gives verified CPE ranges by program type and the margin-based formula for setting your own defensible target.
10 min read - Analytics
Contribution Margin ROAS (cmROAS) for DTC Brands: Why Blended ROAS Misleads
Standard ROAS divides revenue by ad spend -- but revenue includes your COGS, returns, and fulfillment costs. Contribution margin ROAS (cmROAS) divides actual margin by ad spend, revealing whether your ads are generating profit or just revenue.
10 min read
