Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
CAC Payback Period Benchmarks (2026): 6 to 24 Months
The 2026 median B2B SaaS CAC payback is 18 months, up from 14 in 2023. Benchmarks by ACV tier and company stage, the two valid formulas, and the watch-list signals that flag drift before it hits cash flow.
10 min read - Analytics
Mobile App Marketing Analytics: Meta, Google UAC, and Apple Search Ads
Mobile app growth teams run Meta, Google UAC, and Apple Search Ads simultaneously - each platform attributes installs using different rules, and your MMP records outcomes but cannot explain them. A practical guide to building the intelligence layer above your MMP.
12 min read - Analytics
Prooflytics vs DashThis: Marketing Intelligence vs Client Reporting Dashboards
DashThis builds polished client reports for agencies. Prooflytics delivers daily AI intelligence for in-house marketing operators. Here's when each makes sense - and why most in-house teams are using the wrong category of tool.
8 min read - Analytics
HockeyStack Alternatives for B2B Marketing: Intelligence vs. Revenue Attribution
HockeyStack costs ~$28K/year and requires a RevOps team to operate. The difference between B2B revenue attribution and marketing intelligence -- and which one your B2B SaaS team actually needs.
9 min read - Analytics
Salesforce Marketing Cloud Intelligence (Datorama) Alternative for In-House Marketing Teams
Salesforce Marketing Cloud Intelligence (formerly Datorama) starts at $36,000/year and requires a data team to operate. Here is what in-house marketing teams choose instead - and why the intelligence gap matters more than the connector count.
8 min read - Analytics
LTV:CAC Ratio: A Framework for Scaling Paid Acquisition
LTV:CAC 3:1 is healthy for SaaS, 2.5:1 for DTC subscriptions. Below 2:1 means acquisition economics are broken; above 5:1 suggests underinvestment. How to calculate LTV by channel and why channel source affects customer lifetime value.
9 min read - Analytics
Cross-Channel Ad Frequency: The Problem No Single Platform Reports
Meta reports frequency 2.0. TikTok reports 1.5. LinkedIn reports 1.0. Each platform only sees its own impressions. The same user may have seen your brand 5+ times this week - and no dashboard shows it. Why this is the real driver of multi-platform ROAS decline.
9 min read - Analytics
CPM Benchmarks by Platform 2026: What You Should Pay for 1,000 Impressions
CPM benchmarks 2026: Meta $6-15, TikTok $10-20, LinkedIn $30-60, YouTube in-stream $5-15, Google Display $0.50-2.00. Seasonal patterns, placement breakdowns, and what rising CPM actually means for your campaigns.
8 min read - Analytics
ROAS Benchmarks by Industry and Channel 2026: What Good Actually Looks Like
ROAS benchmarks 2026: Google Shopping 4-8x, Meta 2-4x, TikTok 2-4x direct attribution. Why cross-channel ROAS comparison is misleading without normalising attribution windows. Break-even ROAS calculator by gross margin.
9 min read - Analytics
Video Advertising Analytics: Cross-Platform Benchmarks for TikTok, YouTube, Meta, and Snapchat
Video advertising benchmarks 2026: TikTok VCR avg 25-35%, YouTube TrueView 30-35%, Meta Reels 15-25%, Snapchat 20-30%. Hook rate, CPV, CTR comparison table and which metric to optimise by campaign goal.
9 min read - Analytics
Cost Per Lead Benchmarks by Industry and Channel 2026
CPL averages $198 across industries but varies 10x by category. B2B SaaS $55-150, financial services $160-300, education $30-100. LinkedIn vs Meta vs Google CPL comparison and how to track cost per qualified lead in Prooflytics.
8 min read - Analytics
Email Marketing Analytics Benchmarks 2026: Open Rates, CTR, and Revenue
Email marketing benchmarks 2026: CTR avg 2.3%, flow RPE 3-5x higher than broadcast, open rates unreliable post-Apple MPP. Industry breakdown and how to track email alongside paid channels in Prooflytics.
8 min read - Analytics
Best WhatConverts Alternatives for In-House Marketing Teams (2026)
WhatConverts tracks leads and calls but stops at "what happened." These 5 alternatives explain why metrics changed and what to do next.
9 min read - Analytics
Free Supermetrics Alternative: What You Actually Get for $0
Most free Supermetrics alternatives move data but leave you doing all the analysis. Here is what each free tier actually includes - and what costs you more in the long run.
9 min read - Analytics
5 Best DashThis Alternatives for In-House Marketing Teams (2026)
DashThis shows what happened. These 5 alternatives explain why - and what to do next. Ranked for in-house marketers who need intelligence, not just dashboards.
8 min read - Analytics
Why Did My CPL Increase? 5 Causes GA4 Will Never Show You
CPL spikes have five systemic causes that no single dashboard surfaces automatically. Here is how to diagnose each one and fix it.
12 min read - Analytics
Best Adverity Alternatives in 2026: 7 Tools Ranked by Category
Adverity starts at $30k+/year and needs months to deploy. Here are 7 alternatives ranked for mid-market, ETL, and agency reporting use cases.
10 min read - Analytics
AI Marketing Analytics Explained: The Layer Above Dashboards
AI marketing analytics uses artificial intelligence to diagnose why your metrics changed - not just display what they are. Here is how it works and who needs it.
9 min read - Analytics
5 Best Supermetrics Alternatives for In-House Marketing Teams (2026)
Supermetrics moves data but does not explain it. Here are 5 alternatives that give in-house marketers answers, not just spreadsheets.
9 min read - Analytics
Best Adverity Alternatives for In-House Marketing Teams in 2026
Adverity is built for enterprise data teams with $30k+ budgets. These 7 alternatives give in-house marketers answers without a data engineer.
10 min read
