Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
Google AI Search Is Building a Two-Tier Internet: Where B2B Marketers Stand
A study of 44 major US publishers found aggregate organic search traffic rose 5% after AI Overviews, but nearly all gains went to institutional brands. B2B content marketing teams in the middle tier are experiencing the opposite - structural traffic erosion with no algorithmic remedy.
8 min read - Platform
Google Ads Brand Lift Now Measures Association: What the New Metric Reveals About Creative
Google Ads introduced the Association metric in Brand Lift Studies in April 2026. It measures whether your campaign moves how consumers connect your brand to specific attributes - filling the gap between raw awareness and purchase consideration.
7 min read - Platform
LinkedIn Event Ads 2026: Off-Platform Targeting, Lead Gen Forms, and Full-Funnel Measurement
LinkedIn Event Ads launched off-platform targeting, native lead gen forms, and full-funnel pipeline measurement in April 2026. For B2B marketing teams running webinars or in-person conferences, here is what changed, why it matters, and how to configure it in Campaign Manager.
8 min read
