We're Anastasiia and Vasiliy.

Anastasiia ran marketing at enterprise scale — large teams, millions of users, McKinsey on retainer for the hard questions. The infrastructure was there. The real bottleneck was interpretation: what do these numbers mean when a competitor moves, when a platform shifts its algorithm, when something changes in the market? Answering that required senior people, and it still took time.

Vasiliy spent the same years on the practitioner side — building CRMs, web analytics stacks, and cross-channel attribution for growth-stage companies that needed enterprise-grade measurement without the enterprise budget.

We founded an agency together to serve the market we both understood: SMB and growth-stage teams running serious marketing operations without the headcount to match.

The pattern was consistent across clients. Strong performance marketers, sharp on execution — CPL, ROAS, conversion rates. But working without context: no systematic view of what competitors were doing, what was moving in the market, what external factors were bending their numbers. Not because they weren't good. Because assembling that picture takes time and people they didn't have.

Prooflytics is built around that gap. It connects your performance data to competitive signals and market context — every morning, automatically. The interpretation layer that used to live inside a team, available to the teams that don't have one.