Your data is half the picture.
The other half is the market.
Both in one place.
Prooflytics sits above your tools — paid, analytics, CRM, competitors, industry pulse — and builds your team's marketing memory. Briefs are daily; the understanding compounds. You set the guardrails. You approve the actions.
Today's brief
Generated 07:14Root causeCompetitor activity in your top 3 ad sets + auction shift since Apr 28. Confirmed across GA4, Meta Ads, and HubSpot pipeline.
One brief. Three people who have to answer for the result.
Whether you own the agency, lead the marketing org, or run all of it yourself — Prooflytics gives you the complete picture behind every result, and leaves the call with you. Pick your seat.
Senior-level intelligence on every account — without a senior hire per account.
- Clients don't leave when results dip. They leave when no one can explain why — even when the results are good.
- Your margin is capped by how many accounts one experienced person can genuinely watch.
- What your competitors launched this week isn't in any dashboard you're paying for.
Prooflytics gives every account a daily brief that explains what moved and why — competitor activity, platform shifts, and cross-channel attribution, already assembled. White-label PDF reports go straight to clients with your brand on the cover. A junior can run the account; the client still gets a senior story. One retained client pays for the year.
See it for agencies →One number you can take to the board — and the reason behind it.
- Paid, SEO, and CRM each tell a different story. The board wants one defensible number.
- You're measuring what's easy to pull, not what actually moved pipeline.
- When the board asks why this quarter changed, the explanation lives outside your dashboards.
Prooflytics blends paid, SEO, and CRM into one attribution view matched to pipeline — marketing ROI and KPIs that map directly to board-ready numbers, plus the market context that explains why performance changed. AI you can stand behind in front of your CFO, because every conclusion shows its sources. Built for board-meeting confidence, not dashboard exploration.
See the CMO solution →You run the marketing. You shouldn't have to run the tools too.
- Six dashboards, four spreadsheets, one person who needs the answer by Friday.
- Every tool shows you data. None of them tells you what to do with it.
- You don't need another canvas to configure. You need answers, ranked.
Prooflytics ships with the playbook built in — six expert skills running every morning, surfacing what changed and what to do next. You stay in control. Nothing auto-executes.
See the solo solution →The same conclusions, on a working surface.
Performance teams need more than a brief. The Specialist panel exposes the live tables behind every conclusion — campaigns, ad sets, creatives, audiences — with the same AI hints that fed the morning brief, ready to act on.
Three steps. Then it runs every morning.
Prooflytics replaces the daily ritual of pulling reports and writing decisions. Once configured, it does both — and shows its work.
Connect your channels
Native connectors for Meta, Google Ads, GA4, plus 400+ more via OAuth (HubSpot, Stripe, Shopify, Slack — see the full catalog). 4-minute setup, no SDK.
Configure goals & guardrails
Set target CPA, ROAS floors, attribution windows, and forbidden moves. Prooflytics learns your decision style from past changes.
Run the daily loop
Each morning: a brief explains what changed and why. Each recommendation is one click to apply — directly to ad accounts, with rollback.
One model, every channel, the same currency.
Stop reconciling each platform's version of "conversions," "results," and "revenue." Prooflytics blends them through a single attribution layer — incrementality-aware.
Ships with the playbook. Not the empty canvas.
Six built-in skills cover the bulk of what a senior performance manager does daily. They run automatically; you can edit, override, or disable any of them.
Budget reallocation
Daily spend shifts within guardrails, ranked by expected ROAS lift.
avg +0.4x ROASBid strategy review
Detects when a tCPA / tROAS strategy has plateaued and proposes alternatives.
checks 6 strategiesCreative fatigue
Flags creatives losing CTR and recommends rotation thresholds.
CTR decay alertAudience saturation
Detects diminishing returns on lookalike & interest sets.
frequency watchCompetitor watch
Tracks creative shifts in open libraries — Meta Ads Library, TikTok, Google Ads Transparency.
3 ad librariesAnomaly diagnosis
When a metric jumps, explains why — and which lever moved it.
root-cause in 1 clickRun hypotheses with the same rigour as code reviews.
A dedicated space where growth bets are written, run, and judged — confirmed or rejected, never lost in a deck. Every learning is saved to your agent's memory and informs every future recommendation.
Shifting 30% of Meta budget from Lookalike-1% to Advantage+ Shopping will lower blended CPA by ≥ 8% over two weeks without hurting LTV.
Saved as R-2026-041in your agent's playbook
"When LAL-1% spend stagnates ≥14d, shift 30% to Advantage+ Shopping → CPA drops ~11%."
Every confirmed and rejected hypothesis becomes a rule your agent uses on every future brief. Your team's tribal knowledge — searchable, attributable, applied.
Five layers. The top one is what you see; the others do the work.
Prooflytics is built like a control plane — not a dashboard. A raw signal enters at the data layer, climbs through attribution, AI reasoning, and recommendation, and lands as a one-click action — each layer independently auditable and observable.
Action layer
One-click changes pushed to ad accounts. Audit log + rollback. Guardrails enforced.
Recommendation layer
Daily diagnoses + ranked actions, written in prose, scored by expected lift.
AI reasoning layer
LLM interpretation over the attribution and channel layers. Explains every change in plain English.
Attribution layer
Five multi-touch attribution models running nightly across every conversion journey, with Claude narrating where the models disagree.
Data layer
Unified channel + CRM data. Identity-resolved touchpoints feed the attribution layer above.
Native connectors. Read & write.
Not a passive marketing dashboard — Prooflytics writes back to your ad platforms when you approve a recommendation.
The questions teams ask before they sign up.
If yours isn't here, get in touch — we usually reply within a business day.
What does Prooflytics do?+
Prooflytics generates a daily AI brief explaining what changed in your performance marketing accounts (Meta Ads, Google Ads, GA4) and produces ranked recommendations you can apply with one click — pause campaigns, shift budgets, rotate creatives — with full rollback and audit log. The CMO sees a brief, the channel specialist sees a control panel, both work off the same data and the same model.
Who is Prooflytics for?+
In-house marketing teams running $50k–$500k/mo in paid spend across Meta, Google Ads, and a CRM. Heads of performance, growth leads, CMOs — at companies that take their ad spend seriously but don't have a data team to make sense of it. And performance marketing agencies managing multiple clients who need that same clarity across every account, every morning. If you've outgrown a Looker dashboard but don't need a $5k/mo enterprise marketing performance analytics platform, Prooflytics is built for you.
How is Prooflytics different from Northbeam, Triple Whale, or Improvado?+
Those tools chart your data; Prooflytics writes the answer and pushes the change. Recommendations are explicit fact / interpretation / action / consequence — no black-box "AI says so". Every action requires per-recommendation approval (we never auto-execute) and ships with one-click rollback. Pricing starts at $79/mo for the Starter tier instead of a multi-thousand-dollar enterprise contract.
How does Prooflytics pricing work?+
Three tiers: Starter at $79/month (1 user, 5 connected accounts, 30-day history), Growth at $199/month (3 users, 15 accounts, 90-day history, daily AI briefing, custom AI rules), Scale at $449/month (10 users, 35 accounts, 1-year history, monthly strategic report, API access). Enterprise is custom. All paid tiers include HADI, Competitor Intelligence, Action Queue, custom AI rules, and ~400 connectors. 14-day trial on every tier — no credit card required. Monthly billing, no annual lock-in, 30-day money-back guarantee.
Does Prooflytics auto-execute changes on my ad accounts?+
No. OAuth read-only by default. Every write action — pause a campaign, shift a budget, duplicate a creative — requires explicit per-recommendation approval inside the app. Every applied change is reversible with one click and logged in an audit trail (who, when, what, previous state).
How do I get started?+
Sign up with Google or email at prooflytics.io/sign-up, create a workspace, and connect at least one ad account (Meta or Google Ads — about 4 minutes via OAuth, no SDK). The first sync runs immediately and your first daily brief lands the next morning. The 14-day trial starts the moment your workspace is created — no credit card required.
Can I cancel any time? Is there a lock-in?+
Monthly billing, no annual contracts, no minimum term. Cancel any time from Settings → Billing — one click opens the Stripe Customer Portal, the cancellation takes effect at the end of the current month, no retention call. Your historical data stays exported-friendly: Looker Studio export on Scale, raw CSV download on every paid tier. There's also a 30-day money-back guarantee on the first paid month — email reply within one business day, no questions asked.
Where is my data stored? Is Prooflytics GDPR-compliant?+
Yes. Data is hosted in EU regions (Neon Postgres on AWS eu-central-1 by default; assets on Cloudflare R2 with EU-only routing). We are a data processor under Art. 28 GDPR — the Data Processing Addendum is incorporated into the Terms of Service automatically when you sign up, and we sign Standard Contractual Clauses for non-EU sub-processors (Stripe, Resend, Anthropic). Procurement teams that need a separately countersigned DPA can request one at security@prooflytics.io. No customer ad data is used to train external models; LLM prompts run through Anthropic with zero-retention agreement.
Which platforms and integrations does Prooflytics support?+
Native OAuth (built-in): Meta Ads, Google Ads, Google Analytics 4, Stripe. Plus a first-party Prooflytics Pixel for cookieless attribution, and inbound webhooks for any system that can POST JSON. On top of that, ~400 more integrations including HubSpot, Salesforce, Intercom, Segment, Slack, Microsoft Teams, and many more — see the full live catalog at prooflytics.io/settings/connections/catalog. New connectors land continuously and the catalog updates automatically.
You're paying to have your data aggregated. Who's paying to have it explained?
Prooflytics is the layer above your stack — same data, plus the why. Most customers keep both.
When performance shifts next week — where does the explanation come from?
Tomorrow morning's brief. The why, sourced from every channel, already assembled.
What's moving at your competitors right now — and is it anywhere in your reporting?
Every creative they've launched since Monday, next to your own metrics, in your brief.
Every signal. The whole picture.
Your decision.
Prooflytics assembles the brief — competitor moves, platform shifts and cross-channel attribution, already explained. You keep the call.