Back to integrations

HubSpot

Available·CRM·OAuth

Connect HubSpot CRM to bring deal velocity, close rates, and revenue attribution into Prooflytics. Stop optimising by CPL alone — see which channels produce deals that actually close, and at what cost per closed revenue.

What you'll get

  • Cost per closed deal by channel (CPL → CPC revenue)
  • Deal velocity by lead source: days from lead to close
  • Pipeline by stage, sourced from each paid channel
  • MQL → SQL → closed-won funnel conversion rates
  • Revenue attribution across Meta, Google, email, and organic

What we'll access

  • Read your contacts, companies, and deals
  • Read marketing emails and campaign associations
  • Read pipeline stages and deal properties

How long

~30 sec · OAuth · No engineering needed

You can disconnect anytime from Settings — your historical analysis stays for reference.

Ready to connect HubSpot?

~30 sec · OAuth · No engineering needed

Frequently asked

What if my sales team uses HubSpot but marketing does not?

That is the most valuable case. Prooflytics joins your marketing channel data with the sales outcomes in HubSpot, so marketing can finally see real revenue attribution — not just leads.

Will Prooflytics create or update contacts?

No — read-only access. We never write to your CRM.

Does this require a paid HubSpot plan?

HubSpot's free CRM exposes basic contacts and deals. For full pipeline and custom property access, Marketing Hub Starter or CRM Suite is recommended.

Which HubSpot data does Prooflytics pull?

Contacts, companies, deals (with stage and close date), pipeline stages, and deal-to-contact associations. We use this to calculate cost per closed deal, deal velocity by channel, and MQL → SQL → closed-won funnel rates.

How does this differ from HubSpot's own marketing analytics?

HubSpot shows you CRM-side attribution — which contacts came from which source. Prooflytics joins that with your actual paid ad spend data (Meta, Google, LinkedIn) so you can see cost per closed deal, not just cost per lead. That is the revenue attribution HubSpot alone cannot give you.

How often does HubSpot data sync?

Daily — as part of the 04:00 UTC morning sync. Deal and pipeline changes from the prior day are reflected in your next briefing.

Need help? Email us — we reply within one business day.