Your CFO asks about ROI on $200K Q1 spend. GA4 and HubSpot show different numbers.
For Series A–C CMOs, the attribution problem is usually the same: GA4 says one thing, HubSpot says another, and the CFO wants to know which one to believe. Prooflytics gives you one attribution view — paid, SEO, and CRM matched to pipeline — plus the market context that explains why performance changed. Built for board-meeting confidence, not dashboard exploration.
What B2B SaaS CMOs and VPs of Marketing actually struggle with.
Not generic pain points — the exact friction operators describe when we ask what their hardest day looks like.
Attribution disagreement across paid, SEO, and CRM — no single defensible number for the board.
Your analyst can't watch competitor moves 24/7 or synthesise platform changes in real time.
Looker shows what happened. The why lives in your head — if it lives anywhere.
The brief format.
The whole pictureA concise executive summary generated every morning — what changed, why, ranked actions. Not a dashboard you have to interpret. An answer you can present. Prooflytics connects the dots between your ad spend, attribution data, and competitor activity into one explanation — synthesised, not aggregated. The whole picture, before the CFO asks.
How Prooflytics compares to what you already use.
Looker / BI tools
They do
Tells you what happened. Requires a data team to build the view and interpret the output.
We add
Tells you why it happened — in a brief, every morning. No query language. No build time.
GA4
They do
Your analytics foundation. Shows traffic, conversions, and channel performance in isolation.
We add
The intelligence layer built on top of GA4 — not a replacement. GA4 isn't going anywhere; we make it more useful.
In-house analyst
They do
Brilliant — but can't watch competitor ad libraries 24/7 or generate a brief for every account every morning.
We add
We don't replace your analyst. We give them more to work with — and take the reporting scaffolding off their plate.
Things teams ask before they sign up.
We have Looker / an analyst.+
They're probably brilliant — but they can't watch your competitors' ad libraries 24/7 or generate a brief for every client account every morning. We don't replace them. We give them more to work with, and take the reporting scaffolding off their plate.
How is this different from GA4?+
GA4 and Looker tell you what happened. We tell you why. They're your analytics foundation — we're the intelligence layer built on top. Your GA4 isn't going anywhere; we make it more useful.
Walk into every board meeting already knowing the story behind the numbers.
One attribution view. One brief. Every morning. 14-day trial — no credit card required.