GA4 — finally legible.

Sessions, conversions, traffic-source mix, and funnel data — pulled into the daily brief and cross-channel attribution model. The model handles the GA4 vs Meta vs CRM data discrepancy as the norm, not a bug.

What we read

6 months of session-level data, traffic source dimensions
Conversion events with attribution
Audience definitions and engagement metrics
Funnel and path exploration data
eCommerce events (item-level revenue) when configured

OAuth scope · Property-level read

What we write back

GA4 is read-only in Prooflytics — by design, for data integrity

Every write requires explicit per-recommendation approval · rollback + audit log

Setup in 4 steps

Click Connect — sign in with the Google account that has GA4 viewer/editor access

Pick the GA4 property

Backfill of 6 months runs in ~5 minutes

Daily incremental syncs after that

Why this integration matters

GA4 is the reconciliation layer between ads and CRM. Prooflytics uses it to disambiguate channel attribution — and explains the inevitable data discrepancy in language a CMO can defend.

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