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Google Analytics 4

Available·Analytics·OAuth

Connect GA4 to Prooflytics for funnel drop-off analysis, traffic-source attribution, and goal tracking. When combined with Meta Ads and Google Ads, Prooflytics reconciles paid spend with GA4 conversions so you can see true cost per outcome across every channel — automatically, every morning.

What you'll get

  • Funnel analysis with drop-off identified by step
  • Traffic-source attribution: paid vs organic vs direct
  • Goal & conversion tracking by acquisition channel
  • Cross-channel reconciliation with Meta Ads and Google Ads
  • Anomaly detection — unexpected conversion drops flagged in the daily brief

What we'll access

  • Read your GA4 properties (list)
  • Read events, dimensions, and metrics
  • Read goals and conversions

How long

~45 sec · OAuth + property pick

You can disconnect anytime from Settings — your historical analysis stays for reference.

Ready to connect Google Analytics 4?

~45 sec · OAuth + property pick

Frequently asked

How is Prooflytics different from GA4 itself?

GA4 shows you raw data — you build the reports. Prooflytics reads your GA4 data alongside your paid ad data and writes the analysis for you: what changed in your funnel, where conversions dropped, and what the likely cause is.

Do I need a GA4 360 account?

No. Standard GA4 (free) exposes the same API endpoints we use. GA4 360 adds higher sampling limits and BigQuery export, neither of which Prooflytics requires.

Which GA4 metrics are included?

Sessions, users, pageviews, engagement rate, conversion events, and goal completions — broken down by traffic source and medium. Custom events you've configured in GA4 are also available.

Can I connect multiple GA4 properties?

Yes. After OAuth you'll see a picker for all properties tied to your Google account. Connect up to your workspace's account limit.

How often does GA4 data sync?

Daily — as part of the 04:00 UTC morning sync that powers your daily briefing. GA4's own data processing delay means the previous day's data is fully settled by this time.

Need help? Email us — we reply within one business day.