Northbeam Alternative: Daily Intelligence vs. Attribution Modelling
Northbeam gives DTC brands sophisticated attribution modelling. Prooflytics gives performance teams the daily operational brief — what to pause, what to scale, and why — built on clean platform-API data across all channels.
Prooflytics vs. Northbeam: feature comparison
| Feature | Prooflytics | Northbeam |
|---|---|---|
| Multi-touch attribution | Yes — 5 models on Scale ($449/mo) | Yes — sales-led, $800+/mo |
| Media mix modeling (MMM) | On roadmap H2 2026 | Yes |
| AI disagreement narrative | Yes — Claude explains model gaps | No |
| Daily operational brief | Yes | No |
| Action recommendations | Yes | No |
| Self-serve sign-up | Yes — 14-day trial, no card | No (demo + sales call) |
| Best for | Operators needing daily decisions | Brands building sophisticated measurement |
Why teams switch from Northbeam to Prooflytics
Answers, not data
Every morning your team gets a briefing that explains what changed overnight, why it matters, and what to do — not a raw export to interpret.
Action queue, not to-do list
AI-ranked recommendations arrive pre-prioritised. Pause a campaign, adjust a bid, or flag a budget shift with one click — directly from the brief.
Connect in under 5 minutes
OAuth handshake, no engineering required. 400+ sources including Meta, Google Ads, GA4, LinkedIn, HubSpot, Stripe, and more.
Try Prooflytics free
14-day trial, no credit card required. Connect your first ad account and get your briefing in under an hour.
Start free trialFull Northbeam vs. Prooflytics breakdown
Detailed analysis covering pricing, integrations, ICP fit, and the one scenario where Northbeam is actually the better choice.