Northbeam Alternative: Daily Intelligence vs. Attribution Modelling
Northbeam gives DTC brands sophisticated attribution modelling. Prooflytics gives performance teams the daily operational brief — what to pause, what to scale, and why — built on clean platform-API data across all channels.
Prooflytics vs. Northbeam: feature comparison
| Feature | Prooflytics | Northbeam |
|---|---|---|
| Multi-touch attribution | Yes — 5 models on Scale ($449/mo) | Yes — sales-led, $800+/mo |
| Media mix modeling (MMM) | On roadmap H2 2026 | Yes |
| AI disagreement narrative | Yes — Claude explains model gaps | No |
| Daily operational brief | Yes | No |
| Action recommendations | Yes | No |
| Self-serve sign-up | Yes — 14-day trial, no card | No (demo + sales call) |
| Best for | Operators needing daily decisions | Brands building sophisticated measurement |
Why teams switch from Northbeam to Prooflytics
Answers, not data
Every morning your team gets a briefing that explains what changed overnight, why it matters, and what to do — not a raw export to interpret.
Action queue, not to-do list
AI-ranked recommendations arrive pre-prioritised. Pause a campaign, adjust a bid, or flag a budget shift with one click — directly from the brief.
Connect in under 5 minutes
OAuth handshake, no engineering required. 400+ sources including Meta, Google Ads, GA4, LinkedIn, HubSpot, Stripe, and more.
Try Prooflytics free
14-day trial, no credit card required. Connect your first ad account and get your briefing in under an hour.
Book a demoFull Northbeam vs. Prooflytics breakdown
Detailed analysis covering pricing, integrations, ICP fit, and the one scenario where Northbeam is actually the better choice.