Your compliance team reviews every ad before it runs. Your attribution model deserves the same rigour.
Prooflytics is built for EU-based financial services companies where data accuracy, GDPR compliance, and board-level CAC accountability are not optional. EU-hosted, first-party data only, no third-party cookies.
You run compliant campaigns. Your attribution model isn't.
Your legal and compliance teams approve every ad, every claim, every disclaimer before a campaign goes live. You operate with restrictions that consumer brands ignore. But your attribution model is last-click, uses third-party cookies, and gives Google credit for customers who first heard of you through a LinkedIn thought leadership post three months ago. You're making budget decisions on corrupted data while holding your campaigns to the highest standard. The CAC number you report to the board is wrong — and everyone in the room suspects it.
- ✕CAC calculation based on last-click attribution that ignores long research cycles
- ✕Third-party cookie-based tracking creating GDPR exposure
- ✕High compliance standards for ads, low standards for the data behind budget decisions
- ✕Cannot see which campaigns drive account applications vs. account activations
- ✕Board wants CAC and activation rate by channel — your analytics tool can't separate them
First-party data. EU-hosted. CAC you can defend at the board level.
Prooflytics processes only your first-party data — pulled directly from ad platforms via OAuth and from your CRM via direct integration. No third-party cookie tracking, no cross-site data collection, no data processing outside the EU. GDPR-compliant by design, not by configuration. And because Prooflytics maps the full customer journey from first compliant ad impression to account activation, your CAC calculation reflects the reality of how FinTech customers actually decide — not the fiction of last-click attribution.
- ✓EU-hosted, GDPR-compliant by design — DPA provided on request
- ✓First-party data only: no third-party cookies, no cross-site tracking
- ✓CAC tracked through full customer lifecycle: impression → application → approval → activation
- ✓Daily brief flags when activation rate drops by channel before it impacts revenue
- ✓Competitor campaign monitoring: know when a rival fintech changes acquisition messaging
The funnel metrics FinTech boards ask for
Of the prospects each channel drives, what percentage start an application. The first signal that a channel is attracting the right audience — not just volume.
Applications that pass your underwriting or verification stage, broken down by the campaign that drove the initial visit. High approval rate = high-quality acquisition.
The percentage of approved accounts that complete their first transaction or qualifying action — by channel. The real revenue metric, and the one most FinTech dashboards miss.
Cost to acquire an activated customer — not just an applicant or a signup. Calculated per channel, per campaign, using your CRM or core banking data.
Creative lifecycle analysis (Scaling, Mature, Fatiguing, Dead) applied to your approved ad library. Know which compliant creatives are burning out before ROAS collapses.
For subscription and credit products: LTV of customers acquired per channel vs. their acquisition cost. The metric that justifies or challenges channel mix decisions.
Built for the FinTech acquisition workflow
Connect your ad platforms with compliant OAuth
Meta, Google, and LinkedIn connect via OAuth — your data stays in your account, Prooflytics reads it directly. No data exported to third-party enrichment services. GDPR-compliant data transfer from day one.
Map your customer lifecycle stages
Define application, approval, and activation stages in Prooflytics using your CRM or core banking system data. Prooflytics maps ad UTMs to CRM source fields and tracks each stage conversion separately per channel.
Daily brief tracks the full acquisition funnel
Each morning: CAC through activation by channel vs. prior week, approval rate anomalies by traffic source, creative fatigue signals on your approved ad library, and competitor campaign activity. Delivered before your team logs on.
Weekly board report, generated automatically
Monday morning: channel efficiency summary, application-to-activation funnel by source, spend vs. budget pacing, creative health, and AI-recommended adjustments for the week. Board-ready PDF in one click.
Prooflytics is EU-hosted and processes only first-party data from direct OAuth integrations. We provide a Data Processing Agreement (DPA), security documentation, and architecture overview for vendor review. Most FinTech compliance teams complete the review in 5–7 business days.
Prooflytics doesn't generate ad copy or suggest claims — it analyses performance data from your existing approved campaigns. The AI brief describes performance patterns and recommends budget actions, not creative changes. Compliance review of recommendations is straightforward.
Both. Prooflytics works as the data and intelligence layer that sits between your agency's campaign management and your internal reporting. Your agency connects client accounts; your marketing team reads the brief and weekly report. Most FinTech teams use it to hold agency performance accountable with their own independent data view.
Frequently asked questions
Is Prooflytics GDPR-compliant?
Yes. Prooflytics is EU-hosted and processes only first-party data pulled directly from your connected platforms via OAuth. No third-party enrichment, no cookie-based cross-site tracking, no data transfers outside the EU without explicit configuration. A Data Processing Agreement is available on request.
Can Prooflytics track through account activation, not just application?
Yes. Activation events (first transaction, first deposit, first login — whatever defines activation for your product) are sent to Prooflytics via webhook from your core banking system or CRM. Prooflytics then maps each activation back to its originating ad campaign through your UTM data.
Does Prooflytics work with regulated ad categories on Meta and Google?
Prooflytics reads performance data from your existing approved campaigns — it doesn't create or modify ads. Campaigns in regulated categories (financial products, credit) that are already running in Ads Manager sync to Prooflytics normally. The brief analyses their performance without requiring any changes to your campaign setup.
Can our media agency and internal team both access Prooflytics?
Yes. Role-based access allows your agency to manage connected accounts while your internal team has read-only access to briefs and reports. You can also restrict what each role can see — agency access to their accounts only, internal team to the full cross-channel view.
CAC accountability with GDPR compliance built in
Connect your ad platforms today. EU-hosted, first-party data only. 14-day free trial, no credit card required.
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