Prooflytics vs Northbeam: Marketing Intelligence vs Multi-Touch Attribution

Prooflytics vs Northbeam: Marketing Intelligence vs Multi-Touch Attribution

Northbeam and Prooflytics address different parts of the marketing analytics stack. Northbeam is a multi-touch attribution platform for high-spend teams - it models how each channel and touchpoint contributes to revenue across long, multi-session customer journeys. Prooflytics delivers daily AI briefings with creative lifecycle classification, anomaly detection, and an action queue for the team managing day-to-day campaign decisions. At $999-1500+/month, Northbeam is built for teams spending $250K+ per month in media. Prooflytics starts at $79/month for any team running paid performance campaigns.

Quick verdict: Choose Northbeam if you are a DTC or subscription brand spending $250K+/month across multiple channels and need sophisticated cross-channel revenue attribution with long lookback windows. Choose Prooflytics if you need daily campaign intelligence - what changed, what to act on, and a one-click action queue - for a team of any size.

Key takeaways

Northbeam Is a Multi-Touch Attribution Platform for DTC Brands Spending Over Two Hundred Fifty Thousand Per Month

Northbeam models cross-channel revenue contribution with ML for brands at significant scale. Prooflytics delivers daily AI briefings with creative lifecycle scoring and an action queue for any team size from $79 per month. The pricing and target customer differ substantially.

Northbeam Pricing Starts at Nearly One Thousand Dollars Per Month With a Two-Week Data Collection Requirement

A two-week period is required before Northbeam's models produce reliable results. Prooflytics starts at $79 per month with same-day data from the first sync - the setup timeline difference is relevant when operational intelligence is needed immediately.

Northbeam Answers How Much Revenue Each Channel Produces Over Long Lookback Windows

Prooflytics answers what changed overnight and what to act on this morning. These are different questions - long-lookback revenue attribution for budget reallocations versus daily operational intelligence for campaign management. Neither replaces the other.

Choose Northbeam for Seven-Figure DTC Budget Reallocation and Prooflytics for Daily Operational Intelligence

Northbeam is justified for high-spend DTC or subscription brands needing sophisticated multi-touch revenue attribution to reallocate seven-figure budgets. Prooflytics is the right choice for daily operational intelligence across all channels at any team size.

Creative Lifecycle Classification HADI and Competitor Intelligence Are Not Available in Northbeam

These three capabilities are available in Prooflytics from $79 per month. Northbeam does not offer creative lifecycle scoring, hypothesis experiment tracking, or competitor ad monitoring - they address different problems for different team functions.

What is Northbeam?

Northbeam: a multi-touch attribution and media mix modeling platform for DTC and subscription brands. It collects first-party data, models cross-channel revenue contribution (Facebook, Google, TikTok, email, influencer, and others), and provides channel-level ROAS and budget allocation recommendations. Pricing starts at approximately $999/month for teams spending up to $250K/month in media, scaling to $1,500+/month at higher spend levels. Enterprise pricing is custom. A 2-week data collection period is required before attribution models produce reliable results.

Northbeam answers "how much revenue does each channel produce." It does not classify creative lifecycle stages, generate daily campaign briefings, or produce an action queue for the campaign team.

What is Prooflytics?

Prooflytics: a marketing intelligence platform that connects Meta Ads, Google Ads, GA4, LinkedIn Ads, and 400+ other sources, delivering a daily AI briefing with lifecycle classification (Scaling / Mature / Fatiguing / Dead), cross-channel attribution reconciliation, HADI hypothesis tracking, Competitor Intelligence, and a ranked action queue with one-click apply.

Prooflytics

See what a marketing-intelligence layer changes

One brief across every source — and the memory of what works.

Start free trialSee pricing

14 days free · no credit card

How they compare

Pricing comparison

Prooflytics tier features:

• Starter $79/mo: 1 user, 5 accounts, weekly report, action queue, HADI, Competitor Intel, custom AI rules
• Growth $199/mo: 3 users, 15 accounts, + daily AI briefing, PDF/email, 10 tracked competitors
• Scale $449/mo: 10 users, 35 accounts, + monthly strategic report, API access, onboarding session
• Enterprise: Custom - unlimited everything, white-label PDF

The spend threshold problem

The ICP problem with attribution-first platforms: Northbeam's value compounds with media spend. At $50K/month in ad spend, cross-channel attribution modeling adds real decision value. At $5K/month, the signal-to-noise ratio makes the model less reliable, and the $999/month price point is 20% of total media budget.

Prooflytics is not a multi-touch attribution modeler - it reconciles platform-reported data and surfaces daily anomalies, lifecycle signals, and action recommendations. For teams spending under $200K/month, that daily operational intelligence is more actionable than multi-touch attribution modeling. For teams spending $500K+/month across multiple channels with long customer journeys, Northbeam's modeling adds a layer that Prooflytics does not cover.

The two tools are not direct competitors. A high-spend DTC team using Northbeam for quarterly budget allocation decisions still needs daily campaign intelligence for Wednesday's creative rotation. Prooflytics and Northbeam operate at different cadences and answer different questions.

When Northbeam is the right choice

• You spend $250K+/month across 4+ paid channels with multi-session customer journeys
• Cross-channel revenue attribution and media mix modeling are your primary gap
• Your team has 2 weeks to complete data collection before seeing results
• Budget allocation by channel is your core analytics use case

When Prooflytics is the right choice

• You need daily campaign intelligence regardless of media spend level
• Creative lifecycle scoring, HADI experiments, and action recommendations are required
• You want results by the next morning, not after a 2-week data collection period
• Your team size is 1-10 and you need flat-rate pricing without media spend thresholds

Bottom line

• Northbeam is the right choice for high-spend DTC and subscription brands needing sophisticated cross-channel attribution with long lookback windows.
• Prooflytics is daily campaign intelligence for any team - lifecycle scores, action queue, HADI experiments, Competitor Intelligence - available from $79/month.
• For high-spend teams: Northbeam for quarterly attribution modeling + Prooflytics for daily operational intelligence is a complete stack.

You can read independent reviews of Prooflytics on G2 and compare it to alternatives in the marketing analytics category.

Start a 14-day free trial - briefing delivered the next morning. Or book a demo to see it on a live account.