Prooflytics
Performance Marketing Agencies

Your client calls at 9am. Meta ROAS dropped from 3.2 to 1.8 overnight. Do you know why?

Prooflytics gives every account manager a pre-built morning brief for each client — root cause included, not just the number. Before the client notices.

The Monday morning problem

Every agency knows this 8:47am feeling

Your biggest client's Meta account is down. You open Ads Manager. You see the ROAS drop. You open Analytics. Traffic looks fine. You pull the Facebook attribution report — it takes four minutes to load. The client calls at 9:00. You answer with "we're looking into it." You spend the next 90 minutes across six tabs building an explanation you could have had at 7am.

  • Anomalies discovered after the client — not before
  • Account managers building reports instead of optimising campaigns
  • Client retainers at risk when performance dips go unexplained
  • No consistent morning process across accounts — every AM has their own system
  • PDF reports take 2–3 hours to produce per client per week
What changes

Your phone buzzes at 7am with the answer already written

Prooflytics pulls every client account at 4am. By the time your team logs on, each account has a brief: what moved, the root cause (creative fatigue, budget exhausted, audience overlap), and the recommended action. When the client calls at 9:00, your account manager opens a sentence, not a spreadsheet.

  • One brief per client account, every morning, automatically
  • Creative fatigue detected before frequency kills ROAS
  • PDF performance report generated in one click — branded with your agency logo
  • Anomaly alerts sent before the client sees the dashboard
  • Account managers spend time optimising, not reporting

The metrics your team tracks every morning

ROAS by creative & audience

See ROAS broken down by individual ad and audience segment — not just campaign-level averages that hide what's actually working.

CPL per client campaign

Cost per lead tracked per campaign with 7-day trend. Flags when CPL drifts beyond threshold before it becomes a client conversation.

Creative fatigue score

Frequency, CTR decay, and engagement trend combined into a lifecycle stage: Scaling, Mature, Fatiguing, or Dead. Know when to rotate before ROAS drops.

Budget pacing

How much of the monthly budget is spent, at what rate, and whether the account will over- or under-deliver by month end.

CPC & CTR by placement

Placement-level breakdown across Meta, Google, and LinkedIn. Surface the placements carrying cost without delivering clicks.

Cross-channel anomalies

Any metric that moved more than expected flagged in plain language — across all client accounts in a single view.

How Prooflytics fits into your agency workflow

1

Connect all client accounts in one afternoon

OAuth to Meta, Google Ads, LinkedIn, and GA4 per client account. One connection takes under 5 minutes. No API keys, no engineering, no CSV exports.

2

AI reads every account at 4am

Prooflytics pulls fresh data from every connected account each morning. It analyses 30 days of history, classifies creative lifecycle stages, and detects meaningful anomalies across the full account.

3

Your team arrives to briefings, not blank screens

Each account has a brief waiting: the three most important signals, the root cause for each, and a ranked action queue. Account managers read in 3 minutes, act in 10.

4

Weekly PDF reports generated automatically

Every Friday, Prooflytics generates a weekly performance report per client. Branded with your logo. Includes the five key sections clients expect — spend, ROAS, creative health, highlights, and next week recommendations. Export and send in one click.

Honest answers
We already use AgencyAnalytics.

AgencyAnalytics gives you dashboards — a clean way to show clients what happened. Prooflytics tells you why it happened and what to do about it. Most agencies that switch say the same thing: they still built the explanation in a separate tool. Prooflytics is that tool.

Our clients need white-label reports.

Every PDF report generated by Prooflytics carries your agency brand — logo, colour scheme, name. Clients see your agency, not ours.

We manage 30+ clients. Implementation would take weeks.

One OAuth connection per platform per client account. No mapping, no SQL, no engineering involved. A team of three can onboard a 30-client roster in a single afternoon.

Frequently asked questions

How many client ad accounts can I connect?

The Growth plan supports 15 ad accounts, Scale supports 35, and Enterprise is unlimited. Each connected account generates its own daily brief and weekly report.

Does Prooflytics replace our existing reporting tool?

It can. Prooflytics generates the daily brief and weekly performance report automatically. Most agencies use it as the AI intelligence layer on top of their existing setup — or replace manual reporting entirely and redirect that time to optimisation.

Can clients log in and see their own data?

Yes. You control access. Invite clients as read-only viewers, or keep reporting internal and share PDF exports. Both workflows are supported.

What ad platforms does Prooflytics support?

Meta Ads, Google Ads, LinkedIn Ads, and GA4 are native integrations. An additional 400+ platforms are available via OAuth — including TikTok, Pinterest, Bing, and most marketing automation tools.

Performance Marketing Agencies

Your first client brief tomorrow morning

Connect your first client account today and the AI brief arrives at 4am. 14-day free trial. No credit card required.

Read independent reviews of Prooflytics on G2 and compare us to alternatives in the marketing intelligence category.