GA4 says 847 conversions. HubSpot says 312 MQLs. Salesforce says 89 deals. Which number do you show the CFO?
Prooflytics connects your ad platforms and CRM into one attribution view — so you know your real CAC per channel, not a platform-inflated guess. Every day, not just before board meetings.
Every B2B SaaS CMO runs the same 45-minute exercise
You're spending $80K a month across Meta, Google, and LinkedIn. Each platform has its own attribution model and each one takes credit for the same deal. GA4 shows goal completions. HubSpot shows MQLs. Salesforce shows pipeline. They never match. When the CFO asks "what's our CAC from LinkedIn?" you open Excel, spend 45 minutes reconciling numbers, and deliver a figure you aren't fully confident in. Then someone challenges it. The meeting goes sideways.
- ✕CAC figure changes depending on which platform you pull it from
- ✕Can't see which campaigns actually drove pipeline vs. just impressions
- ✕HubSpot MQL count and GA4 conversions are never the same number
- ✕LinkedIn team and Google team each claim credit for the same deals
- ✕Board questions ad spend ROI — you don't have a confident answer
One CAC number. Per channel. Per campaign. Every day.
Prooflytics connects your ad platforms and your CRM and calculates a single CAC per channel — based on actual deals created, not platform-reported conversions. When LinkedIn CPL spikes 34%, you see it in the brief at 7am alongside the root cause. When a campaign drives impressions but no pipeline, it flags it before you spend another $10K. The CFO question gets a confident answer in 10 seconds, not 45 minutes.
- ✓CAC per channel and campaign, reconciled across platforms and CRM
- ✓Daily alert when MQL-to-SQL conversion rate drops by channel
- ✓Side-by-side: platform-reported conversions vs. CRM-recorded deals
- ✓Competitor ad intelligence — know when a rival changes LinkedIn messaging
- ✓Board-ready weekly report generated automatically every Monday
The metrics your board wants answered
Cost to acquire a paying customer, calculated per ad channel using your CRM data — not platform-reported conversions that include every test click.
The sustainability metric. Prooflytics tracks it daily and alerts you when the ratio dips below your defined threshold — before it shows up in a quarterly review.
Marketing-qualified leads and cost per lead tracked at campaign level. Flags when CPL increases without a corresponding increase in SQL conversion.
Which campaigns influenced deals that are now in your CRM pipeline — not just which campaigns generated clicks or form fills.
The difference between what your ad platforms claim as conversions and what actually appeared as MQLs in HubSpot or Salesforce. Sized daily.
When a direct competitor launches a new LinkedIn or Meta campaign, Prooflytics surfaces it in the brief — so your team responds before the market shifts.
From scattered dashboards to one morning brief
Connect ad platforms and your CRM
OAuth to Meta, Google, and LinkedIn in minutes. Connect HubSpot or Salesforce the same way. Prooflytics handles the field mapping — no data engineering required.
Set your pipeline mapping
Tell Prooflytics which CRM stages count as MQL, SQL, and Closed Won. It maps ad campaign UTMs to CRM source fields automatically and flags gaps.
Receive a calibrated brief every morning
Each morning: which campaigns drove pipeline yesterday, CAC by channel vs. your target, anomalies in CPL or conversion rate, and ranked actions. Calibrated to your actual goals, not platform defaults.
Walk into board meetings with a confident number
The weekly report consolidates the week's performance into five board-ready sections — channel efficiency, pipeline contribution, creative health, spend vs. budget, and recommended adjustments for the next sprint.
SegmentStream starts at $1,200/month and is built for enterprise data teams with dedicated engineers. Prooflytics is built for the in-house CMO at Series A–C who needs the same attribution clarity without a data hire. If you're pre-Series B, SegmentStream is probably more tool than you need right now.
Prooflytics doesn't replace your attribution model — it surfaces what your existing data already shows, reconciled across platforms. If GA4 and HubSpot disagree, it shows you the gap and the size of it. You decide what to do with that; Prooflytics makes sure you see it.
The daily brief adds most value at $20K+/month in paid spend — usually late seed or Series A. Below that, monthly manual review is usually sufficient. If you're approaching that threshold, it's the right time to set up clean attribution before habits calcify.
Frequently asked questions
Which CRMs does Prooflytics connect to?
HubSpot and Salesforce connect natively via OAuth. Over 400 additional tools — including Pipedrive, Close, and Attio — are supported. Connection takes under 5 minutes for any of them.
How does Prooflytics handle multi-touch attribution?
Prooflytics reads your existing attribution data from each ad platform and from your CRM. It calculates the gap between platform-reported conversions and CRM-recorded MQLs, and shows you which campaigns show up in both. It doesn't overwrite your model — it makes the discrepancy visible.
How current is the competitor ad intelligence?
Prooflytics monitors public ad creative activity across Meta Ad Library and LinkedIn for your defined competitor list. New campaigns are surfaced in the daily brief within 24 hours of detection.
What does the board-ready weekly report include?
Five sections generated automatically every Monday: channel performance vs. previous week, pipeline attribution summary, creative health and fatigue signals, spend vs. budget pacing, and AI-generated recommendations for the next sprint. Exportable as PDF.
Know your real CAC before the next board meeting
Connect your ad platforms and CRM today. 14-day free trial. No credit card required.
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