ROMI: Return on Marketing Investment
The revenue return generated per dollar of total marketing investment, including all marketing spend (not just paid ads).
Formula
Why it matters
ROMI gives a complete view of marketing efficiency by including all costs — content, events, tools, headcount, and paid media. Unlike ROAS (which covers paid ads only), ROMI is the metric that justifies the full marketing budget in board and CFO conversations.
How to improve ROMI
Identify the highest-ROMI channels and shift budget toward them, reduce spend on activities with no measurable attribution, and improve revenue attribution to accurately credit marketing with pipeline it generates.
A ROMI above 5:1 (500%) is generally considered strong. Below 2:1 indicates the marketing program needs optimisation.
Prooflytics tracks ROMI automatically from your connected sources and flags it in your daily briefing when it moves significantly.
Start free trialFrequently asked questions
What is the difference between ROAS and ROMI?
ROAS measures revenue per dollar of paid ad spend — it is a tactical, campaign-level metric. ROMI measures revenue return across the entire marketing budget (including content, events, tools, headcount). ROAS is for daily campaign optimisation; ROMI is for quarterly budget justification.