Pipeline Velocity
The speed at which deals move through your sales pipeline and generate revenue, measured as revenue per day.
Formula
Why it matters
Pipeline velocity is the most comprehensive revenue prediction metric. It combines volume, quality, value, and speed into a single number. When pipeline velocity drops, you can diagnose which of the four variables is causing it.
How to improve Pipeline Velocity
Increase opportunity volume (more qualified leads), improve win rate (better discovery and demos), increase average deal value (upsell and enterprise tier), or shorten sales cycle (remove friction from the buying process).
Track as a trend — consistent improvement week-over-week is the target, not an absolute number.
Prooflytics tracks Pipeline Velocity automatically from your connected sources and flags it in your daily briefing when it moves significantly.
Start free trialFrequently asked questions
Why did pipeline velocity drop?
Drop in any of the four inputs causes velocity to fall: fewer qualified opportunities entering the pipeline, lower win rate (often a sales or product issue), lower average deal value (poor upsell motion), or longer sales cycle (buying friction, economic conditions, competitor pressure).