CTR: Click-Through Rate
The percentage of ad impressions that result in a click.
Formula
Why it matters
CTR measures ad creative and targeting relevance. A low CTR means your ad is not compelling enough or is shown to the wrong audience. It also affects ad auction quality scores, indirectly raising or lowering your CPC.
How to improve CTR
Test new headlines, use stronger calls-to-action, refresh creative assets, tighten audience targeting to more relevant segments.
Google Search: 5–10%. Meta Ads: 0.5–2%. LinkedIn: 0.3–0.8%. Google Display: 0.1–0.5%.
Prooflytics tracks CTR automatically from your connected sources and flags it in your daily briefing when it moves significantly.
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Calculate CTR from clicks and impressions
CTR
CTR = (Clicks ÷ Impressions) × 100
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Frequently asked questions
What is a good CTR for Meta Ads?
A good CTR for Meta Ads is 1–2% for news feed placements. Below 0.5% usually indicates a creative or audience mismatch. Above 3% is strong and typically signals a well-targeted creative.
Does a high CTR always mean a good campaign?
No. A high CTR with a low conversion rate means your ad drives curiosity but your landing page or offer fails to convert. Always evaluate CTR alongside conversion rate and CPA.