— Integration · Meta Ads

Meta Ads, interpreted.

Facebook, Instagram, Advantage+ — connected via OAuth read-only by default. Prooflytics classifies every creative into Scaling / Mature / Fatiguing / Dead and writes back when you approve a budget shift.

What we read

180 days of ad-, ad-set-, and campaign-level metrics
Creative previews, CTAs, copy, landing URLs
Audience saturation, frequency, reach by placement
Advantage+ ASC performance, target events
Action breakdowns: Purchases, Leads, Adds-to-Cart

OAuth scope · Ad account-level read; write requires per-action approval

What we write back

Pause / resume campaigns, ad sets, ads
Shift budgets between ad sets within ±25% guardrail
Duplicate winning creatives into new ad sets
Apply Advantage+ Audience expansion
Rollback any change in one click

Every write requires explicit per-recommendation approval · rollback + audit log

Setup in 4 steps

Click Connect — sign in with the Facebook user that has Admin / Advertiser role

Pick the Business Manager + ad account to analyse

Prooflytics requests ads_read + ads_management (write actions are still gated by per-recommendation approval)

First sync starts; backfill completes in ~5–10 minutes

Why this integration matters

Meta's creative economy moves weekly. Prooflytics watches frequency, CTR decay, and audience overlap — flags what to scale, what to refresh, what to retire. No more guessing whether a creative is "still working".

Connect Meta Ads in 4 minutes.

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