How to connect Google Analytics 4

Steps

1. Open Settings → Data sources.
2. Find Google Analytics 4 in the catalog and click connect.
3. Sign in with the Google account that can see your GA4 property, and approve read access.
4. Pick the property to sync.

What it adds

Ad platforms tell you what happened up to the click; GA4 tells you what happened after it — sessions, engagement, conversions on your site. With both connected, the analysis can compare platform-reported results against what your site actually recorded.

Troubleshooting

• The property list is empty — the Google account you signed in with has no access to the GA4 property. Have an admin grant it viewer access in GA4, then reconnect.
• One GA4 property = one data source against your plan's allowance.
• GA4 and the Prooflytics Pixel are complementary, not either/or: GA4 is your existing analytics; the Pixel is first-party measurement that feeds attribution directly.