Connecting analytics, CRM and other tools

Beyond ad platforms, Prooflytics connects to the tools that hold the other half of your picture — where your visitors, leads, deals and revenue live.

Google Analytics 4

Connect a GA4 property from Settings → Data sources with a standard Google sign-in. One property counts as one data source.

CRM and everything else

The catalog at Settings → Data sources lists the available integrations — HubSpot, Stripe, Salesforce, Slack, Intercom and dozens more. Each connects through the provider's own secure sign-in; pick the tool, approve access, done.

Connecting a CRM is what unlocks the revenue side of the product: attribution can then tie ad spend to actual deals and customers rather than stopping at clicks.

If your tool is not in the catalog

Two ways in:

• Webhooks — send events from any system as plain JSON. See Webhooks.
• The Prooflytics Pixel — first-party tracking on your own site. See The Prooflytics Pixel.

And tell us which tool you were looking for — the catalog grows in the order people ask.