Prooflytics vs AgencyAnalytics: Reporting Tool vs Intelligence Platform

Choosing between Prooflytics and AgencyAnalytics is not really a feature comparison — it is a category choice. AgencyAnalytics is a reporting platform: white-label dashboards, automated client reports, and a beautiful client portal. Prooflytics is an intelligence platform: AI-driven diagnosis, competitor ad tracking, and an action queue that recommends what to do next. Some agencies need both. Most need only one — and the right one depends on what your clients actually pay you for.

AgencyAnalytics has 6,000+ agency customers, a 4.7/5 G2 rating across 700+ reviews, and is the unambiguous category leader in agency reporting. Prooflytics is a newer entrant in a different category — operational intelligence — and competes directly with AgencyAnalytics only when an agency has to choose one tool to anchor its workflow.

Quick verdict

If your agency's value proposition is delivering reports and dashboards to clients, AgencyAnalytics is the right anchor tool. If your value proposition is delivering performance improvements — making decisions on creative pause/scale, attribution debugging, and competitor response — Prooflytics is the right anchor. If you need both, the cleanest stack is Prooflytics for diagnosis + AgencyAnalytics for client-facing reports.

What is AgencyAnalytics?

AgencyAnalytics: the only major reporting platform built specifically for marketing agencies. White-label dashboards (custom domain, agency logo), automated client reports, branded client portal, 80+ integrations including Google Ads, Meta, LinkedIn, GA4, and SEO tools (Ahrefs, SEMrush, Moz). Founded in 2010 in Toronto.

The product's center of gravity is client reporting: making something an agency can hand to a client and look professional doing it. The September 2024 AI Co-Pilot release added Smart Reports (AI-generated reports in 11 seconds), Smart Dashboards, and anomaly detection — but the AI is wrapped around the same reporting use case.

What is Prooflytics?

Prooflytics: an operational intelligence platform for performance marketers. Daily AI briefings ("why did CPL change?"), creative lifecycle classification, action queue with specific recommendations (pause this ad, scale that one), and competitor ad intelligence on the roadmap. The center of gravity is decision support — what to do next.

Prooflytics does not currently white-label or build client portals. It is built for the marketer, not for the marketer's client.

How they compare

When AgencyAnalytics is the right choice

• Your agency makes money primarily by delivering monthly reports and dashboards. The Smart Reports AI saves ~2.5 hours per client per month.
• You need a branded client portal — clients want to log into your domain, see your logo, and feel like the platform is yours.
• You include SEO services (rank tracking, backlinks, audits) and need them in the same tool as paid media reporting.
• Your client roster is 10-30 stable accounts — AgencyAnalytics' per-client pricing rewards stability ($179/month covers 10 clients on the Agency tier).
• You compete primarily on professional polish — a beautiful, on-brand client experience is part of what clients are paying for.

When Prooflytics is the right choice

• Your agency makes money by delivering performance gains, not reports. Clients judge you on whether CPA improved, not on dashboard aesthetics.
• You spend more time investigating "why did this metric change" than producing client decks. The daily briefing gets that investigation down to minutes.
• You want competitor ad intelligence — what new creatives are competitors testing, what offers are they running. AgencyAnalytics has nothing here.
• Your team is small (1-5 people) and needs the AI to surface specific actions ("pause ad X, scale ad Y") rather than dashboards to interpret.
• Predictable per-service pricing matters more than per-client tiering. Onboarding 3 new clients should not change your tool bill.

Pricing comparison

AgencyAnalytics:

• Freelancer: $59/month (5 clients), $79+/month (6+). 80+ integrations, basic white-label.
• Agency: $179/month (10 clients). AI Smart Reports, full white-label custom domain.
• Agency Pro: $349/month (15 clients). Benchmarks, predictive forecasting, anomaly detection, cross-client data aggregation.
• Per-client surcharge: $20/month for each client beyond the included count (raised from $10 in May 2025).

For an agency with 25 clients on Agency Pro: $349/month + 10 extra clients × $20 = $549/month.

Prooflytics is in private beta with founding-customer rates. The pricing model is modular per-service (Campaign Intelligence, Weekly Update, HADI, Competitor Intel) with no per-destination, per-client, or flexpoint surcharges. Book a demo for current rates.

For the same 25-client agency on Prooflytics' Campaign Intelligence + Weekly bundle: founding-customer rates (private beta — see /pricing).

The pricing models reflect category difference, not feature parity. AgencyAnalytics is paying for white-label, client portal, SEO suite, and 80+ connectors. Prooflytics charges only for the intelligence layer.

Can you use both?

Yes, and many agencies should. The clean stack:

1. Prooflytics runs the daily diagnostic + action queue. Your team logs in, sees what to fix, applies pause/scale actions. This is where decisions get made.
2. AgencyAnalytics generates the client-facing report at month's end. Embed Prooflytics' weekly summary into the AgencyAnalytics report (or copy the recommendations text), and the client sees both numbers and explanations.

The combined cost (~$200-500/month depending on tier) is still cheaper than running Funnel.io + a custom Looker stack, and you get both diagnostic depth and reporting polish.

Frequently asked questions

Does Prooflytics have white-label or a client portal?

Not today. Prooflytics is built for in-house marketing teams and agencies that operate the platform themselves — no client-facing surface, no per-tenant branding. If white-label is a hard requirement (your clients pay specifically for the branded experience), AgencyAnalytics is the right tool. If you only need to share insights with clients via PDF or email, Prooflytics generates a PDF briefing you can forward.

Is AgencyAnalytics' AI Co-Pilot equivalent to Prooflytics' daily briefing?

No, they solve different problems. AgencyAnalytics' AI Co-Pilot generates a polished report from your existing data in 11 seconds — it's a productivity tool for the reporting workflow. Prooflytics' daily briefing analyzes the data to produce a diagnostic narrative ("CPL rose 23% because creative X entered fatigue, recommended action: pause and reallocate") — it's a decision tool for the operational workflow. Both use AI; they sit at different points in the agency's day.

Can I migrate from AgencyAnalytics to Prooflytics?

Only partially, and only if your needs match. Prooflytics replaces the diagnostic and action layers, not the client reporting layer. If your agency's clients depend on AgencyAnalytics' branded portal, do not migrate — you will lose a client-facing surface they expect. If your agency uses AgencyAnalytics primarily for internal dashboards and you generate client reports separately, Prooflytics handles the diagnostic layer and you can ship client reports as PDFs.

Does Prooflytics include SEO tools (rank tracker, backlinks)?

No. Prooflytics is paid-acquisition-first: Meta Ads, Google Ads, GA4, LinkedIn Ads. SEO tooling (rank tracking, backlinks, site audits) is not in the current scope and not on the announced roadmap. If SEO is core to your service offering, AgencyAnalytics' built-in tools are the right anchor and Prooflytics complements them on the paid side.

What about the per-client pricing — does it really matter?

It matters for growing agencies. AgencyAnalytics' May 2025 increase from $10 to $20 per extra client per month means an agency growing from 15 to 25 clients pays an extra $200/month — a real cost as you scale. Prooflytics charges per service, not per client; adding clients does not increase your tool bill. For agencies in growth mode, this difference compounds quickly.

Bottom line

• Pick AgencyAnalytics if your business is delivering reports and dashboards. White-label, client portal, SEO tooling, and the 4.7/5 track record are the package you are buying.
• Pick Prooflytics if your business is delivering performance gains. Diagnostic briefings, action queue, competitor intel — and a 9× lower price point because you are not paying for client-facing polish.
• Run both if you have stable client relationships that depend on AgencyAnalytics' branded reports, and you want Prooflytics' intelligence layer to drive what those reports actually say.

If you are an agency where clients evaluate you on outcomes (and where "the dashboard looks good" stopped being an advantage three years ago), start a 7-day trial and see what the daily briefing looks like for your largest account.