Prooflytics vs AgencyAnalytics: Marketing Intelligence vs Agency Client Reporting

Prooflytics vs AgencyAnalytics: Marketing Intelligence vs Agency Client Reporting

AgencyAnalytics and Prooflytics both connect marketing data - but they deliver it to different audiences for different purposes. AgencyAnalytics produces white-label dashboards and PDF reports that agencies send to clients. Prooflytics delivers daily AI briefings to the performance team managing the campaigns. If your primary need is client-facing reports, AgencyAnalytics is built for that. If you need operational intelligence for the people running the accounts, Prooflytics is the right layer.

Quick verdict: Choose AgencyAnalytics if you are an agency whose core output is branded client dashboards at scale. Choose Prooflytics if you need daily AI briefings, creative lifecycle scoring, and an action queue for the team managing those accounts - regardless of what the client sees.

Key takeaways

AgencyAnalytics Prices at Twelve to Eighteen Dollars Per Client Per Month

At 10 clients on the Agency plan, cost is $180 per month. At 20 clients, $360 per month. Cost scales linearly with client count - a structure that reflects the product's client-reporting orientation and works against agencies whose value is intelligence depth rather than report volume.

AgencyAnalytics Is a Client Reporting Layer Designed for Agency-to-Client Communication

It connects 80-plus ad platforms and generates branded PDF reports and white-label dashboards. The product is optimised for the deliverable that goes to clients - not for the operational intelligence that the team managing those accounts needs daily.

Most Agencies Need Both Functions and Substituting One for the Other Creates a Gap

AgencyAnalytics produces reports for clients. Prooflytics produces daily briefings for the performance team running the campaigns. These are different deliverables for different audiences. Replacing one with the other creates either a client communication gap or an internal operations gap.

White-Label Client Reports Are a Retention Tool That Agencies With Ten or More Clients Need

Systematic delivery of proactive branded briefs reduces reactive calls and creates a tangible artefact of ongoing value. This function - delivering the client-facing deliverable - requires a dedicated client reporting solution rather than ad hoc exports from a campaign management tool.

Prooflytics Is the Right Addition When the Team Needs Daily AI Intelligence for the Accounts They Manage

Creative lifecycle scoring, anomaly detection, and action recommendations for the team's internal operational workflow - independent of what the client receives in their branded dashboard - is the capability Prooflytics provides that AgencyAnalytics does not.

What is AgencyAnalytics?

AgencyAnalytics: a white-label reporting platform for marketing agencies. It connects 80+ ad platforms and analytics tools, generates automated client-facing dashboards and PDF reports, and supports custom branding per client. Pricing is per client organization: $12/client/month (Freelancer plan) or $18/client/month (Agency plan), billed annually. Monthly billing adds approximately 20%.

At 10 clients on the Agency plan: $180/month. At 20 clients: $360/month. Cost scales linearly with client count.

What is Prooflytics?

Prooflytics: a marketing intelligence platform that connects Meta Ads, Google Ads, GA4, LinkedIn Ads, and 400+ other sources - then delivers a daily AI briefing with creative lifecycle classification (Scaling / Mature / Fatiguing / Dead), anomaly detection, cross-channel attribution, and a structured action queue. Built for the performance team managing the campaigns, not for client-facing report delivery.

How they compare

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Pricing comparison

Prooflytics tier features:

• Starter $79/mo: 1 user, 5 accounts, weekly report, action queue, HADI, Competitor Intel, custom AI rules
• Growth $199/mo: 3 users, 15 accounts, + daily AI briefing, PDF/email delivery (5 recipients)
• Scale $449/mo: 10 users, 35 accounts, + monthly strategic report, API access, onboarding session
• Enterprise: Custom - unlimited accounts/users, white-label PDF, private API integrations

The per-client billing problem

The ICP problem with per-client pricing: as your agency grows, your reporting costs grow at the same rate. An agency expanding from 10 to 30 clients on AgencyAnalytics's Agency plan goes from $180/mo to $540/mo - for the same product, just more clients. That cost is structural, predictable, and impossible to optimize away without dropping clients.

Prooflytics is flat per tier. The Scale tier at $449/mo covers up to 35 connected accounts regardless of how many client organizations those accounts belong to. Adding three new client accounts does not change the invoice.

The deeper issue is what the two tools do. AgencyAnalytics produces reports - the output that clients see after decisions have been made. Prooflytics produces intelligence - the daily briefing that informs decisions before they compound into the numbers in that report. An agency that catches a creative fatiguing on Wednesday avoids a week of degraded CPL before Friday's client call. AgencyAnalytics would show that CPL spike in the next report; Prooflytics surfaces it in Wednesday morning's briefing.

AgencyAnalytics is built specifically for the agency reporting use case - a category with distinct requirements from in-house unified analytics, BI connectors, and attribution tools. For the full mapping of tool categories and which situation each fits, see the marketing analytics platforms category guide.

The AgencyAnalytics vs. Prooflytics decision sits within a broader choice about what an agency analytics stack should actually deliver - reporting what happened, or explaining why it happened with competitor context before the client asks. For the full framework on how agencies should structure their analytics stack, see the marketing analytics for agencies guide.

When AgencyAnalytics is the right choice

• You are an agency whose primary deliverable is branded client dashboards
• You need automated white-label PDF and email reports at scale
• Your clients expect a dedicated reporting portal with their logo
• 80+ connector breadth is required across diverse client stacks

When Prooflytics is the right choice

• You need daily intelligence for the team running the accounts, not client-facing reports
• You want creative lifecycle scoring, HADI experiment tracking, and an action queue
• Flat-rate pricing is preferable as your account count grows
• You run Meta Ads, Google Ads, GA4, LinkedIn as your core paid stack

Bottom line

• AgencyAnalytics is the market's best white-label client reporting tool - purpose-built for that specific output.
• Prooflytics is daily operational intelligence for the team behind the numbers - lifecycle scoring, anomaly detection, and a one-click action queue.
• For agencies that need both layers: Prooflytics catches issues before they reach the client report; AgencyAnalytics packages the outcomes for the client to see.

You can read independent reviews of Prooflytics on G2 and compare it to alternatives in the marketing analytics category.

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