Prooflytics
— Channel · Weekly

Social Media Marketing Report Template

The social media marketing report template covers paid and organic social in one weekly brief. Meta Ads ROAS, LinkedIn CPL, creative engagement, and audience trends — all sourced automatically from connected accounts.

What it looks like

Sample data · Demo modeTry free →

Meta spend

$9,800

+$800 WoW

Meta ROAS

3.8×

+0.4 WoW

LinkedIn spend

$2,500

+$200 WoW

LinkedIn CPL

$38.40

-$4.20 WoW

CPL by platform — 5 weeks
Platform comparison
PlatformSpendROASCPLCTR
Meta (FB+IG)$9,8003.8×$19.402.8%
LinkedIn$2,5001.4×$38.400.7%

What this report includes

  • 1Paid social spend and ROAS by platform
  • 2Creative performance and engagement rates
  • 3Audience demographics (LinkedIn seniority / Meta interest)
  • 4CPL and CPC comparison across platforms
  • 5Fatiguing creative alerts
  • 6Week-over-week trend commentary
Delivery
Weekly
Built for
Social Media Manager · Performance Marketer · Agency Account Lead
Required connections
  • ✓ Meta Ads
  • ✓ LinkedIn Ads (optional)
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Meta Ads via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

Which social media platforms are supported?

Meta Ads (Facebook + Instagram) and LinkedIn Ads are covered natively. TikTok Ads support is coming in Q2 2026. Organic social (Instagram, LinkedIn page) is not currently included — the report focuses on paid performance.

Does the report include creative performance?

Yes. Each active ad creative is classified as Scaling, Mature, Fatiguing, or Dead. The report highlights creatives that need refreshing and those ready to scale.

Can I compare Meta vs LinkedIn performance in the same report?

Yes. When both are connected, the report includes a cross-platform section comparing spend efficiency, CPL, and audience quality between Meta and LinkedIn.

Try Social Media Marketing Report Template

Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.

Start free trial
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