Prooflytics
— Paid Media · Weekly

Paid Media Report Template

The Prooflytics paid media report template aggregates spend, ROAS, CPA, and creative performance across Meta Ads, Google Ads, LinkedIn Ads, and 400+ other sources. AI commentary explains performance differences between channels so you know where to shift budget next week.

What it looks like

Sample data · Demo modeTry free →

Total spend

$21.8k

+9% WoW

Blended ROAS

3.1×

+0.2 WoW

Impressions

1.24M

+180k WoW

Conversions

878

+92 WoW

Spend by channel — 5 weeks
Creative lifecycle
CreativeROASFreq.Status
Founders Story5.8×1.4scaling
Product Demo v23.2×2.8mature
Summer Sale v31.1×7.2fatiguing
Holiday Banner0.8×9.4dead

What this report includes

  • 1Cross-channel spend and ROAS comparison
  • 2CPA by channel and campaign
  • 3Creative performance — top, mid, and fatiguing ads
  • 4Audience and targeting insights (LinkedIn seniority, Meta interest)
  • 5Budget allocation recommendation for next week
  • 6Week-over-week and month-over-month trend
Delivery
Weekly
Built for
Performance Marketing Lead · Media Buyer · Agency Account Lead
Required connections
  • ✓ Meta Ads
  • ✓ Google Ads
  • ✓ LinkedIn Ads (optional)
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Meta Ads via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

Which ad platforms does the paid media report cover?

Meta Ads, Google Ads, and LinkedIn Ads are covered natively. The report can include data from any of the 400+ supported sources — TikTok Ads, Pinterest, Twitter/X Ads, and more.

Does the report show creative performance?

Yes. Every active creative is classified as Scaling, Mature, Fatiguing, or Dead. The report highlights which creatives are spending well and which are burning budget.

Can I share this report with a client or stakeholder?

Yes. The report is available as an in-app view, PDF export, or scheduled email. Scale tier includes white-label PDF with your branding.

Try Paid Media Report Template

Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.

Start free trial
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