Prooflytics
— Paid Media · Weekly

Meta Ads Report Template

The Meta Ads report template in Prooflytics covers campaign performance, creative health, and attribution gaps — delivered every week without manual data exports. AI commentary explains why ROAS moved and which creatives need refreshing.

What it looks like

Sample data · Demo modeTry free →

Spend

$9,800

+$800 WoW

ROAS

3.8×

+0.4 WoW

CPM

$8.40

+$0.60 WoW

Fatigue flags

2

of 11 actives

ROAS trend with target
Active creatives
Ad nameROASFreqCTRLifecycle
Founders Story5.8×1.43.2%scaling
Product Demo v23.2×2.82.1%mature
Summer Sale v31.1×7.20.6%fatiguing
Holiday Banner0.8×9.40.3%dead

What this report includes

  • 1Campaign and ad set performance — spend, ROAS, CPA, CPM
  • 2Creative lifecycle — Scaling / Mature / Fatiguing / Dead
  • 3Attribution window analysis (1-day vs 7-day click)
  • 4Audience performance breakdown
  • 5Pixel vs Meta discrepancy alert (if Prooflytics Pixel installed)
  • 6Week-over-week trend + anomaly explanation
  • 7Recommended creative actions
Delivery
Weekly
Built for
Media Buyer · Performance Marketer · Agency Account Lead
Required connections
  • ✓ Meta Ads
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Meta Ads via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

Does the Meta Ads report include creative performance?

Yes — every active ad is classified as Scaling, Mature, Fatiguing, or Dead based on frequency, CTR trend, and ROAS trajectory. The report tells you which creatives to pause and which to scale.

How often does Meta Ads data update?

Daily. Data pulls at 04:00 UTC, using a 14-day attribution window by default. Attribution window is configurable from Settings.

Can I see attribution discrepancies between Meta and GA4?

Yes. When GA4 is also connected, the report includes a reconciliation section showing the gap between Meta-attributed conversions and GA4-recorded sessions. This helps calibrate how much to trust Meta's self-reported numbers.

Try Meta Ads Report Template

Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.

Start free trial
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