Prooflytics
— Paid Media · Weekly

Google Ads Report Template

The Google Ads report template in Prooflytics pulls your campaign, ad group, and keyword data automatically and writes a weekly brief: where budget was spent, which search terms drove waste, which campaigns are hitting targets, and what to change next week.

What it looks like

Sample data · Demo modeTry free →

Total spend

$6,100

$1,900 remaining

ROAS

2.9×

+0.2 WoW

Conv. rate

4.8%

+0.4pp WoW

Wasted spend

$420

6.9% of budget

Campaign performance
CampaignSpendROASCTRPacing
Brand — Search$1,2408.4×12.8%On track
Generic — Search$2,1802.4×4.2%On track
Competitor — Search$9801.8×3.1%Capped
Display — Retargeting$1,7002.2×0.8%Underspend
Wasted spend by search term

What this report includes

  • 1Campaign spend, ROAS, and CPA by campaign type
  • 2Search-term report — top-performing and wasted-spend terms
  • 3Budget pacing — on track, underspent, overspent
  • 4Ad group and keyword performance breakdown
  • 5Quality score trend
  • 6Week-over-week anomaly callouts
  • 7Recommended negative keyword additions
Delivery
Weekly
Built for
PPC Manager · Performance Marketer · Agency Account Lead
Required connections
  • ✓ Google Ads
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Google Ads via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

What Google Ads data is included in the report?

Campaign-level spend, ROAS, CPA, CTR, and conversion rate. Ad group breakdown. Search-term report with wasted-spend flagging. Budget pacing against monthly cap. Quality score trend.

How is this different from the Google Ads built-in reports?

Google Ads shows raw data. The Prooflytics report writes the analysis for you: which campaigns hit targets, which search terms are burning budget, and what your specific three recommended actions are for the coming week.

Can I combine this with Meta Ads data in the same report?

Yes. Connect both and the weekly report includes a cross-channel section comparing ROAS and CPA between Google and Meta — so you know where to shift spend.

Try Google Ads Report Template

Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.

Start free trial
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