EdTech Enrollment Funnel Report
The Prooflytics EdTech enrollment report maps the complete acquisition journey: paid spend by channel, cost per application, cost per enrollment, and cohort completion rates. Delivered every Monday, it gives enrollment marketers a single view of where the funnel is leaking and what to fix.
What this report includes
- 1Cost per application by channel (Meta, Google, organic)
- 2Cost per enrollment and application-to-enrollment conversion rate
- 3Week-over-week funnel trend with anomaly flags
- 4Paid spend pacing vs enrollment targets
- 5Creative performance for lead gen ads
- 6Program-level breakdown (if multiple programs)
- 7AI commentary and next-week recommendations
- ✓ Meta Ads or Google Ads
- ✓ GA4 (for on-site funnel)
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How Prooflytics generates this report
Connect your sources
Connect Meta Ads or Google Ads via OAuth. Takes under 5 minutes — no engineering required.
AI reads and writes
On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.
Report arrives
The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.
Frequently asked questions
What funnel stages does the EdTech enrollment report cover?
The report covers the paid-to-enrolled funnel: ad impression → click → landing page visit → application start → application submitted → enrolled. Each stage shows volume, conversion rate, and cost-per-stage. The AI commentary flags which stage has the largest drop-off each week.
Can it track multiple programs separately?
Yes. When GA4 events include a program identifier (programme, course_id, or product), the report breaks down cost per application and cost per enrollment per program — letting you compare acquisition efficiency across your course catalogue.
What makes this different from a standard paid media report?
Standard paid media reports show ad-level metrics (clicks, CPL). The enrollment report maps those metrics through to enrollment outcomes — the metric that actually drives revenue. It translates "CPL went down" into "cost per enrolled student changed by X%" — the language enrollment teams and CFOs use.
Try EdTech Enrollment Funnel Report
Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.
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