Prooflytics
— Analytics · Weekly

E-commerce Marketing Report Template

The e-commerce marketing report template covers paid channel ROAS, revenue by source, and Shopify or Stripe contribution margin — giving DTC and e-commerce performance teams a complete weekly view without building dashboards.

What it looks like

Sample data · Demo modeTry free →

Revenue (week)

$64.8k

+18% WoW

Blended ROAS

3.5×

+0.3 WoW

AOV

$84.20

+$3.10 WoW

Orders

770

+94 WoW

Revenue vs ad spend — 5 weeks
Revenue by channel

What this report includes

  • 1Blended ROAS across all paid channels
  • 2Revenue by channel and attribution source
  • 3Shopify / Stripe order volume and AOV trend
  • 4Cost per acquisition vs target by channel
  • 5Best-performing products by paid channel
  • 6Returning customer rate (if Stripe or Shopify connected)
Delivery
Weekly
Built for
DTC Marketing Lead · E-commerce Manager · Growth Lead
Required connections
  • ✓ Meta Ads
  • ✓ Google Ads
  • ✓ Shopify or Stripe (optional)
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Meta Ads via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

Does this template connect to Shopify?

Yes. Connect Shopify via OAuth to add order volume, AOV, and revenue data to the report. When combined with Meta and Google Ads, Prooflytics shows true blended ROAS against Shopify revenue.

What is blended ROAS and how is it calculated?

Blended ROAS is total revenue divided by total paid media spend across all channels. Unlike platform-reported ROAS, it is not subject to attribution overlap — it shows the actual efficiency of your combined media investment.

Can I see product-level performance?

Product-level insights are available when Shopify is connected. The report shows which products drive the most revenue per paid click and where your ad spend is over-indexed relative to product margin.

Try E-commerce Marketing Report Template

Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.

Start free trial
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