Prooflytics
— Executive · Daily

Daily Marketing Briefing Template

The Prooflytics daily briefing template reads your ad platform data every morning at 04:00 UTC and writes a brief: what changed, why, and what to do. It arrives in your inbox and in-app before your team logs on — no dashboard check required.

What it looks like

Sample data · Demo modeTry free →

Thursday, May 8 · 05:00 UTC

Morning Brief — Meta + Google

Yesterday's blended ROAS came in at 3.4×, up from 3.1× on Tuesday. Meta drove the gain — 3 Scaling creatives consumed 61% of budget. Google remains on track; CPA is $1.80 below weekly average.

Spend (24h)

$2,640

+$320 vs avg

ROAS (24h)

3.4×

+0.3 vs 7-day

CPA

$22.10

-$1.80 vs avg

Fatigue alerts

2

creatives

Action queue
  • highPause: "Summer Sale v3" — frequency 7.2, CTR –34%
  • highScale: "Founders Story" — ROAS 5.8×, budget headroom 40%
  • mediumIncrease Google Brand campaign cap by $200/day — underspending

What this report includes

  • 1Performance pulse — spend, ROAS, CPA vs 7-day average
  • 2Anomaly alerts with plain-language explanation
  • 3Creative lifecycle flags (Fatiguing / Dead)
  • 4Budget pacing — on track or at risk
  • 5Ranked action queue (AI-generated, one-click apply)
Delivery
Daily
Built for
Head of Marketing · Performance Lead · CMO
Required connections
  • ✓ Meta Ads or Google Ads (minimum one)
Use this template free

14-day free trial · No credit card

How Prooflytics generates this report

Step 1

Connect your sources

Connect Meta Ads or Google Ads (minimum one) via OAuth. Takes under 5 minutes — no engineering required.

Step 2

AI reads and writes

On your schedule (daily), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.

Step 3

Report arrives

The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.

Frequently asked questions

What does the daily marketing briefing include?

Five sections: performance pulse (key metrics vs 7-day average), anomaly alerts with explanations, creative lifecycle flags, budget pacing status, and a ranked action queue. The action queue items can be applied with one click.

At what time does the daily brief arrive?

Data pulls at 04:00 UTC daily. The briefing is in your in-app feed and inbox by 05:00 UTC — before most EU and US teams start their day.

Can I set custom performance thresholds?

Yes. You can configure ROAS targets, CPA ceilings, and budget pacing alerts. The AI uses these when writing anomaly commentary and ranking actions.

Try Daily Marketing Briefing Template

Connect your sources and your first report arrives on the next daily delivery. 14-day free trial.

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