Consumer App Growth Report
The Prooflytics consumer app growth report connects your user acquisition spend to subscription revenue outcomes. It tracks cost per install, trial-to-paid conversion rate by channel, D7 and D30 retention, and subscriber CAC — delivered weekly so your growth team sees the full unit economics picture, not just installs.
What this report includes
- 1CPI (cost per install) by channel and creative
- 2Trial-to-paid conversion rate by acquisition source
- 3D7 and D30 retention by cohort
- 4Subscriber CAC and payback period estimate
- 5Top-performing creatives by install volume and trial conversion
- 6Week-over-week spend and install trend
- 7AI recommendations for budget reallocation
- ✓ Meta Ads or Apple Search Ads
- ✓ GA4 or Amplitude (for retention events)
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How Prooflytics generates this report
Connect your sources
Connect Meta Ads or Apple Search Ads via OAuth. Takes under 5 minutes — no engineering required.
AI reads and writes
On your schedule (weekly), the AI reads your full data snapshot and generates every section of the report with explanatory commentary.
Report arrives
The finished report is available in-app and delivered to your inbox. PDF export included. No template to fill in, no charts to build.
Frequently asked questions
What metrics does the app growth report track?
Six core metrics: CPI (cost per install) by channel, trial-to-paid conversion rate, D7 and D30 retention rates, subscriber CAC, and payback period estimate. The AI commentary explains which metric changed most this week and surfaces the highest-ROI optimisation.
Does it work for free-to-play games?
The report is optimised for subscription apps (fitness, productivity, finance, entertainment). For free-to-play with in-app purchase models, the trial-to-paid section is replaced by install-to-first-purchase rate and ARPU by cohort, but this requires custom event mapping in GA4 or Amplitude.
Can I see which creatives produce the highest trial-to-paid conversion, not just installs?
Yes — when GA4 trial events are passed back to Meta or Apple Search Ads as custom conversions, Prooflytics attributes trial conversions to individual ad creatives. This is the key signal that separates "installs at scale" from "subscribers at scale".
Try Consumer App Growth Report
Connect your sources and your first report arrives on the next weekly delivery. 14-day free trial.
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