— Integration · Google Ads

Google Ads, explained.

Connect Search, PMax, YouTube, and Display in 4 minutes via OAuth. Daily syncs land in your dashboard, brief, and HADI workspace — and approved recommendations push back to the account with one click.

What we read

180 days of campaign-, ad-group-, and ad-level metrics
Search terms, keywords, negative keywords, conversion actions
Asset performance for PMax (top, good, low — what Google exposes)
Auction Insights, Quality Score, Optimization Score
Bid strategies, budgets, daily/weekly pacing

OAuth scope · Customer-level read on connected accounts

What we write back

Pause / resume campaigns, ad groups, ads
Adjust daily budgets within guardrails
Add negative keywords, change match types
Apply / reject Google's own Optimization Score recommendations
Every change has rollback + audit log

Every write requires explicit per-recommendation approval · rollback + audit log

Setup in 4 steps

Click Connect — sign in with the Google account that has Standard / Admin access

Grant Prooflytics read access to your Manager Account

Pick the customer ID (or all of them) you want analysed

First sync runs immediately, full 180-day backfill within ~10 minutes

Why this integration matters

Google Ads is where the auction lives. Prooflytics models it as a control plane: bid strategy plateaus, Quality Score rot, and Optimization Score that conflicts with profitability — surfaced and explained, not just charted.

Connect Google Ads in 4 minutes.

7-day trial, card required. Cancel any time before the trial ends — you won't be charged.

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