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CallRail

Available·Analytics·API Key

Connect CallRail to pull call tracking and attribution data into Prooflytics. For businesses where inbound calls are a primary conversion, see which paid channels drive phone leads alongside your digital conversion data.

What you'll get

  • • Call volume by UTM source, medium, and campaign
  • • Call quality scoring: first-time callers, lead score
  • • Keyword-level call attribution from paid search
  • • Missed call rate and call handling efficiency

What we'll access

  • • Read your call logs, tracking numbers, and attribution
  • • Read caller data and recording metadata (no audio)
  • • Read campaign and keyword attribution data

How long

~45 sec · API key · No engineering needed

You can disconnect anytime from Settings — your historical analysis stays for reference.

Ready to connect CallRail?

~45 sec · API key · No engineering needed

Frequently asked

Where do I find my CallRail API key?

In CallRail: Settings → API Access → Generate API Key.

Does CallRail capture UTMs at the call level?

Yes — CallRail's dynamic number insertion captures UTM parameters from the referring session for each call.

Need help? Email us — we reply within one business day.